Grand County, Utah
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $28,060 (29.5%) under the Utah median, so statewide income averages overstate local household buying power.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 2,301 workers (44.4% of tracked sectors), at an average wage of $35,768. Every industry figure on this page is private sector; government employs a further 1,135 and is counted separately.
- Economic scale: Regional GDP of $939M (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $68,461 while Arts, Entertainment, and Recreation averages $31,129, a 2.2x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Scenic and Sightseeing Transportation concentrates at 22.46x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, but 86.3% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 8.0x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- High home ownership: 70.3% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 16% of housing units are vacant, above the Utah rate of 8.1%, and down from 23% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 45.3% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 33.3% of the vacant stock, or 5.3% of all housing units against the 16% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $52,697 can pay without cost burden (~$1,317/mo), and 38.4% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 67.7% labor force participation reflects a steady, available local workforce.
- Short commutes: 14.7-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: no college, university, or technical school is located in Grand County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Grand County shows strong potential for scenic and sightseeing transportation attraction, with a 22.46x concentration and 30 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 86.3% of it, with food services and drinking places the largest single sub-sector at 40.5%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Grand County, Utah, from federal data sources.
What is the population of Grand County, Utah?
9,754 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Grand County, Utah?
$67,106 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Utah (98.9 against a national average of 100), that is $67,852 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Grand County, Utah?
4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Grand County, Utah?
$939M (U.S. Bureau of Economic Analysis, CAGDP2).
