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Official Federal Data

Avery County, North Carolina

Population 17,680
10 Sources Updated September 10, 2026
$61,428 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
4% down from the baseline named below
Unemployment vs 2024
4.3% national
$890M up from the baseline named below
GDP (nominal) real change vs 2023
25% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 17,680 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$61,428 up from 2019 vs 2019
Per Capita
$35,831 up from 2019 vs 2019
Mean Household
$88,834 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$65,141 state RPP 94.3
Poverty Rate
10.2% down from 2019 vs 2019approx.
Median Income Comparison
Avery County$61,428
North Carolina$72,388
National$80,734
Avery County is $10,960 (15.1%) below the North Carolina median.
Cost-of-living adjustment uses the BEA all-items regional price parity for North Carolina, 94.3 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Avery County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 23.6% (4,180 residents) 55-64: 14.7% (2,593 residents) 35-54: 26.3% (4,643 residents) 18-34: 21% (3,710 residents) Under 18: 14.4% (2,554 residents) 47 Median Age
CohortsShare of total population
Under 18 · 14.4%
18-34 · 21%
35-54 · 26.3%
55-64 · 14.7%
65+ · 23.6%
Race & Ethnicity
White86.8%
Two or More Races5.5%
Black or African American3.8%
Some Other Race3%
Native Hawaiian and Other Pacific Islander0.5%
Asian0.4%
American Indian and Alaska Native0.1%
Hispanic or Latino(any race)6.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.8%
High School+
National: 89.6%
down from national 1.8 pts vs national
25%
Bachelor's+
National: 35.7%
down from national 10.7 pts vs national
8.5%
Graduate+
National: 14.1%
down from national 5.6 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
17,680
Population
7,260
Labor Force
Employed
6,908
Unemployment Rate BLS LAUS 2025 annual
4% down from 2024 0.3 pts vs 2024
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
9.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $10,960 (15.1%) under the North Carolina median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 5.7% below the national average, so the nominal median of $61,428 is worth $65,141 at national average prices. BEA publishes price parity at state level, not county level.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 10.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$890M up from 2023 +0.6% vs 2023
Gross Domestic Product · 2024
+0.6% real (inflation-adjusted) · +3.8% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
94.3
Cost of Living · state · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 3 of the broad sectors against 4 for 2024, so the fuller year is shown
Top private-sector industries by employment in Avery County, North Carolina, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 9Avg Wage
1Accommodation and Food Services
985 22.5%
$26,267
2Arts, Entertainment, and Recreation
847 19.3%
$44,278
3Retail Trade
839 19.2%
$31,711
4Construction
655 15.0%
$56,608
5Administrative and Support and Waste Management
518 11.8%
$47,193
6Other Services (except Public Administration)
206 4.7%
$40,042
7Wholesale Trade
134 3.1%
$55,460
8Real Estate and Rental and Leasing
122 2.8%
$55,064
9Manufacturing
75 1.7%
$49,783
Government employment · context only
1,303

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 5,883 private jobs in 2024: every location quotient divides by that total, and the Share of Top 9 column divides by the 9 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Accommodation and Food Services employs 985 workers (22.5% of tracked sectors), at an average wage of $26,267. Every industry figure on this page is private sector; government employs a further 1,303 and is counted separately.
  • Economic scale: Regional GDP of $890M (2024).
  • Wage stratification: Construction averages $56,608 while Accommodation and Food Services averages $26,267, a 2.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Amusement, Gambling, and Recreation Industries here.
Amusement, Gambling, and Recreation Industries
8.80x
724
Crop Production
5.90x
142
Building Material and Garden Supply Retailers
3.37x
207
Private Households
3.24x
30
Construction of Buildings
2.51x
205
Accommodation
2.45x
208
Nursing and Residential Care Facilities
2.34x
344
Food and Beverage Retailers
1.98x
283
Heavy and Civil Engineering Construction
1.93x
98
Religious, Grantmaking, Civic, Professional Orgs
1.70x
108
Gasoline Stations and Fuel Dealers
1.59x
74
Specialty Trade Contractors
1.54x
352

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
12 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Arts, Entertainment & Recreation Cluster at 26.1% of the employment across all of them, which signals supply-chain fit for site selectors
2,349
Employment in the sub-sectors listed
8.80x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Amusement, Gambling, and Recreation Industries
8.80x 724
Crop Production
5.90x 142
Building Material and Garden Supply Retailers
3.37x 207
Private Households
3.24x 30
Construction of Buildings
2.51x 205
Accommodation
2.45x 208
Nursing and Residential Care Facilities
2.34x 344
Food and Beverage Retailers
1.98x 283
Heavy and Civil Engineering Construction
1.93x 98
Religious, Grantmaking, Civic, Professional Orgs
1.70x 108
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 426 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.36x
Social Assistance
74 employed
0.40x
Ambulatory Health Care Services
157 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in North Carolina costs 7.8¢/kWh against 8.62¢/kWh nationally (2025). North Carolina has 5 rail-truck intermodal terminals, the nearest 79 miles from the county. Land area 247 sq mi, larger than 9% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Amusement, Gambling, and Recreation Industries concentrates at 8.80x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 33.6% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.
Source: BLS QCEW sub-sector Location Quotients.
Avery County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$265,800 up from the baseline named below
Median Home Value vs 2019
$773 down from the baseline named below
Rent/Mo vs 2019
83% up from the baseline named below
Owner-Occ vs 2019
52.2% down from the baseline named below
Vacancy vs 2019
3% available
for rent or sale
4.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$761/mo
1 Bedroom
$766/mo
2 Bedroom
$1,005/mo
3 Bedroom
$1,205/mo
4 Bedroom
$1,510/mo
30% of monthly median renter household income (~$978/mo, from a renter median of $39,118) · rents above this line are typically considered cost-burdened.
Measured: 33.8% of renter households already pay 30% or more of income on rent, and 16.1% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 83% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 52.2% of housing units are vacant, above the North Carolina rate of 12.5%, and down from 53.9% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 83.1% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 5.7% of the vacant stock, or 3% of all housing units against the 52.2% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $39,118 can pay without cost burden (~$978/mo), and 33.8% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
10,946 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
9.2%
Prime-Age Employed (25-54)
63.7%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 47.3%, the labor force as a share of the population aged 16 and over (ACS B23025) 47% Participation
of population age 16 and over (15,410)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
25% up from 2019 vs 2019
HS Diploma+
87.8% up from 2019 vs 2019
Institutions in Avery County
2 institutions in Avery County reporting credentials to College Scorecard
Credentials awarded in Avery County
410/yr
Lees-McRae College 233/yr
Mayland Community College 177/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.7%
55-64 of working-age population (18-64)
Same cohort is 14.7% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.2%
Service
18.7%
Sales & Office
22.7%
Construction / Maint.
12%
Production / Transport
12.4%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 6,908 employed workers.
Key Takeaways
  • Succession risk is real: 23.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 47.3% labor force participation against a labor force that grew 6.1% between 2019 and 2024, so workforce development programs may unlock additional supply.
  • Talent pipeline: 2 institutions in Avery County award 410 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Avery County shows strong potential for amusement, gambling, and recreation industries attraction, with a 8.80x concentration and 724 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.7% of the working-age population within 10 years of retirement age.

The concentrated base spans amusement, gambling, and recreation industries, crop production, and building material and garden supply retailers, and no single source of demand accounts for more than 33.6% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Avery County, North Carolina, from federal data sources.

What is the population of Avery County, North Carolina?

17,680 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Avery County, North Carolina?

$61,428 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for North Carolina (94.3 against a national average of 100), that is $65,141 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Avery County, North Carolina?

4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Avery County, North Carolina?

$890M (U.S. Bureau of Economic Analysis, CAGDP2).