Carson City, Nevada
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $5,905 (7.5%) under the Nevada median, so statewide income averages overstate local household buying power.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 12.0 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 4,556 workers (22.6% of tracked sectors), at an average wage of $71,002. Every industry figure on this page is private sector; government employs a further 9,549 and is counted separately.
- Economic scale: Regional GDP of $5.4B (2024).
- Wage stratification: Wholesale Trade averages $101,452 while Accommodation and Food Services averages $27,877, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Primary Metal Manufacturing concentrates at 3.33x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, but 59.2% of the employment across them depends on one source of demand: goods manufacturing. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 6.3x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $49,679 can pay without cost burden (~$1,242/mo), and 47.5% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 24% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 59.1% labor force participation against a labor force that grew 5.2% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Short commutes: 20.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 2 institutions in Carson City award 1,122 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Carson City shows meaningful potential for primary metal manufacturing attraction, with a 3.33x concentration and 207 jobs in this sub-sector. Near-term succession risk is elevated, with 24% of the working-age population within 10 years of retirement age.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Goods manufacturing accounts for 59.2% of it, with motor vehicle and parts dealers the largest single sub-sector at 26.9%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Carson City, Nevada, from federal data sources.
What is the population of Carson City, Nevada?
58,384 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Carson City, Nevada?
$72,355 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Carson City, NV (98.1 against a national average of 100), that is $73,756 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Carson City, Nevada?
4.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Carson City, Nevada?
$5.4B (U.S. Bureau of Economic Analysis, CAGDP2).
