Holmes County, Mississippi
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $23,909 (42.4%) under the Mississippi median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 11.0% below the national average, so the nominal median of $32,538 is worth $36,560 at national average prices. BEA publishes price parity at metro level, not county level.
- Elevated poverty: At 36.4%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 21.8 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Retail Trade employs 362 workers (36.9% of tracked sectors), at an average wage of $21,908. Every industry figure on this page is private sector; government employs a further 1,171 and is counted separately.
- Economic scale: Regional GDP of $334M (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $73,119 while Real Estate and Rental and Leasing averages $19,003, a 3.8x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
- Top specialization: Gasoline Stations and Fuel Dealers concentrates at 8.04x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, but 50.9% of the employment across them depends on one source of demand: health care economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- Elevated vacancy: 18.9% of housing units are vacant, above the Mississippi rate of 14.6%, and down from 27.7% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 27.3% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 23.9% of the vacant stock, or 4.5% of all housing units against the 18.9% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $17,143 can pay without cost burden (~$429/mo), and 42.5% of renter households are already cost-burdened, 25% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Low participation: 44.7% labor force participation. The labor force itself fell 5.5% between 2019 and 2024, from 6,045 to 5,715.
- Talent pipeline: 1 institution in Holmes County awards 1,424 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Holmes County shows strong potential for gasoline stations and fuel dealers attraction, with a 8.04x concentration and 116 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Health care economy accounts for 50.9% of it, with ambulatory health care services the largest single sub-sector at 31.5%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Holmes County, Mississippi, from federal data sources.
What is the population of Holmes County, Mississippi?
16,191 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Holmes County, Mississippi?
$32,538 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Jackson, MS (89.0 against a national average of 100), that is $36,560 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Holmes County, Mississippi?
6.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Holmes County, Mississippi?
$334M (U.S. Bureau of Economic Analysis, CAGDP2).
