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Official Federal Data

Ontonagon County, Michigan

Population 5,850
9 Sources Updated September 10, 2026
$54,398 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
7.6% up from the baseline named below
Unemployment vs 2024
4.3% national
$169M down from the baseline named below
GDP (nominal) real change vs 2023
18.4% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 5,850 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$54,398 up from 2019 vs 2019
Per Capita
$34,400 up from 2019 vs 2019
Mean Household
$67,617 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$56,547 state RPP 96.2
Poverty Rate
12.5% down from 2019 vs 2019approx.
Median Income Comparison
Ontonagon County$54,398
Michigan$72,875
National$80,734
Ontonagon County is $18,477 (25.4%) below the Michigan median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Michigan, 96.2 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Ontonagon County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 38.2% (2,236 residents) 55-64: 19.8% (1,158 residents) 35-54: 19.5% (1,140 residents) 18-34: 11.1% (647 residents) Under 18: 11.4% (669 residents) 60 Median Age
CohortsShare of total population
Under 18 · 11.4%
18-34 · 11.1%
35-54 · 19.5%
55-64 · 19.8%
65+ · 38.2%
Race & Ethnicity
White92.6%
Two or More Races5.4%
Some Other Race0.6%
Black or African American0.5%
American Indian and Alaska Native0.5%
Asian0.4%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)1.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.5%
High School+
National: 89.6%
up from national +4.9 pts vs national
18.4%
Bachelor's+
National: 35.7%
down from national 17.3 pts vs national
6.5%
Graduate+
National: 14.1%
down from national 7.6 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
5,850
Population
2,271
Labor Force
Employed
2,150
Unemployment Rate BLS LAUS 2025 annual
7.6% up from 2024 +0.7 pts vs 2024
Mean Commute 1 min below national avg
25.0 min
Work From Home vs 15.1% national
11.7%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $18,477 (25.4%) under the Michigan median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 3.8% below the national average, so the nominal median of $54,398 is worth $56,547 at national average prices. BEA publishes price parity at state level, not county level.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 60 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$169M down from 2023 -0.1% vs 2023
Gross Domestic Product · 2024
-0.1% real (inflation-adjusted) · +2.2% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
96.2
Cost of Living · state · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Ontonagon County, Michigan, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 6Avg Wage
1Retail Trade
380 68.6%
$30,993
2Health Care and Social Assistance
65 11.7%
$25,015
3Construction
64 11.6%
$45,743
4Administrative and Support and Waste Management
22 4.0%
$47,319
5Professional, Scientific, and Technical Services
16 2.9%
$25,376
6Transportation and Warehousing
7 1.3%
$40,980
Government employment · context only
440

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 898 private jobs in 2025: every location quotient divides by that total, and the Share of Top 6 column divides by the 6 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Retail Trade employs 380 workers (68.6% of tracked sectors), at an average wage of $30,993. Every industry figure on this page is private sector; government employs a further 440 and is counted separately.
  • Economic scale: Regional GDP of $169M (2024).
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Forestry and Logging here.
Forestry and Logging
55.03x
17
Motor Vehicle and Parts Dealers
3.92x
54
General Merchandise Retailers
3.26x
71
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
3.10x
31

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
4 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Retail Trade Cluster at 90.2% of the employment across all of them, which signals supply-chain fit for site selectors
173
Employment in the sub-sectors listed
55.03x
Peak sub-sector LQ
Sub-Sector Detail
Forestry and Logging
55.03x 17
Motor Vehicle and Parts Dealers
3.92x 54
General Merchandise Retailers
3.26x 71
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
3.10x 31
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 55.03x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, but 90.2% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Ontonagon County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$111,700 up from the baseline named below
Median Home Value vs 2019
$540 up from the baseline named below
Rent/Mo vs 2019
87.1% down from the baseline named below
Owner-Occ vs 2019
39.9% down from the baseline named below
Vacancy vs 2019
1.1% available
for rent or sale
2.1x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$689/mo
1 Bedroom
$888/mo
2 Bedroom
$973/mo
3 Bedroom
$1,242/mo
4 Bedroom
$1,632/mo
30% of monthly median renter household income (~$869/mo, from a renter median of $34,750) · rents above this line are typically considered cost-burdened.
Measured: 26.3% of renter households already pay 30% or more of income on rent, and 8.1% pay 50% or more.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.1x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 87.1% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 39.9% of housing units are vacant, above the Michigan rate of 11.8%, and down from 50.9% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 84.3% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 2.9% of the vacant stock, or 1.1% of all housing units against the 39.9% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $34,750 can pay without cost burden (~$869/mo), and 26.3% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
2,945 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.0 min
Work From Home vs 15.1% national
11.7%
Prime-Age Employed (25-54)
79.9%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 42.9%, the labor force as a share of the population aged 16 and over (ACS B23025) 43% Participation
of population age 16 and over (5,290)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
18.4% up from 2019 vs 2019
HS Diploma+
94.5% up from 2019 vs 2019
Institutions in Ontonagon County
The IPEDS institutional directory lists no college, university, or technical school located in Ontonagon County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
39.3%
55-64 of working-age population (18-64)
Same cohort is 19.8% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
33.2%
Service
23.5%
Sales & Office
14%
Construction / Maint.
11.8%
Production / Transport
17.6%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 2,150 employed workers.
Key Takeaways
  • Succession risk is real: 39.3% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 42.9% labor force participation against a labor force that grew 3.9% between 2019 and 2024, so workforce development programs may unlock additional supply.
  • Talent pipeline: no college, university, or technical school is located in Ontonagon County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Ontonagon County shows strong potential for forestry and logging attraction, with a 55.03x concentration and 17 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 39.3% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 90.2% of it, with general merchandise retailers the largest single sub-sector at 41%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Ontonagon County, Michigan, from federal data sources.

What is the population of Ontonagon County, Michigan?

5,850 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Ontonagon County, Michigan?

$54,398 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Michigan (96.2 against a national average of 100), that is $56,547 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Ontonagon County, Michigan?

7.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Ontonagon County, Michigan?

$169M (U.S. Bureau of Economic Analysis, CAGDP2).