ExecutivePulse
Official Federal Data

Oakland County, Michigan

Detroit-Warren-Dearborn, MI · Population 1,279,825
10 Sources Updated September 10, 2026
$97,760 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.9% up from the baseline named below
Unemployment vs 2024
4.3% national
$143.1B up from the baseline named below
GDP (nominal) real change vs 2023
51% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$97,760 up from 2019 vs 2019
Per Capita
$56,696 up from 2019 vs 2019
Mean Household
$134,116 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$97,468 metro RPP 100.3
Poverty Rate
7.7% down from 2019 vs 2019
Median Income Comparison
Oakland County$97,760
Michigan$72,875
National$80,734
Cost-of-living adjustment uses the BEA all-items regional price parity for Detroit-Warren-Dearborn, MI, 100.3 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Oakland County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 18.4% (235,056 residents) 55-64: 13.9% (178,318 residents) 35-54: 26% (333,285 residents) 18-34: 21.4% (273,832 residents) Under 18: 20.3% (259,334 residents) 41 Median Age
CohortsShare of total population
Under 18 · 20.3%
18-34 · 21.4%
35-54 · 26%
55-64 · 13.9%
65+ · 18.4%
Race & Ethnicity
White69.2%
Black or African American12.8%
Asian8.6%
Two or More Races7.5%
Some Other Race1.7%
American Indian and Alaska Native0.2%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.1%
High School+
National: 89.6%
up from national +5.5 pts vs national
51%
Bachelor's+
National: 35.7%
up from national +15.3 pts vs national
22.2%
Graduate+
National: 14.1%
up from national +8.1 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
1,279,825
Population
697,190
Labor Force
Employed
663,819
Unemployment Rate BLS LAUS 2025 annual
3.9% up from 2024 +0.3 pts vs 2024
Mean Commute 1 min below national avg
25.8 min
Work From Home vs 15.1% national
20.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 15.3 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$143.1B up from 2023 +0.7% vs 2023
Gross Domestic Product · 2024
+0.7% real (inflation-adjusted) · +3.7% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
100.3
Cost of Living · metro · Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Oakland County, Michigan, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
115,468 19.8%
$66,340
2Professional, Scientific, and Technical Services
88,666 15.2%
$120,493
3Retail Trade
69,758 12.0%
$46,445
4Manufacturing
65,725 11.3%
$100,798
5Accommodation and Food Services
55,988 9.6%
$28,358
6Administrative and Support and Waste Management
49,524 8.5%
$60,964
7Finance and Insurance
44,955 7.7%
$117,546
8Wholesale Trade
36,823 6.3%
$119,997
9Construction
32,969 5.7%
$100,789
10Other Services (except Public Administration)
22,562 3.9%
$51,298
Government employment · context only
46,986

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 673,280 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 115,468 workers (19.8% of tracked sectors), at an average wage of $66,340. Every industry figure on this page is private sector; government employs a further 46,986 and is counted separately.
  • Economic scale: Regional GDP of $143.1B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $120,493 while Accommodation and Food Services averages $28,358, a 4.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Postal Service here.
Postal Service
2.67x
99
Transportation Equipment Manufacturing
2.35x
20,625
Machinery Manufacturing
1.95x
10,720
Credit Intermediation and Related Activities
1.81x
23,433
Real Estate
1.70x
15,616
Professional, Scientific, and Technical Services
1.63x
88,666
Merchant Wholesalers, Durable Goods
1.54x
26,458

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
7 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Professional, Scientific & Technical Services Cluster at 47.8% of the employment across all of them, which signals supply-chain fit for site selectors
185,617
Employment in the sub-sectors listed
2.67x
Peak sub-sector LQ
Sub-Sector Detail
Postal Service
2.67x 99
Transportation Equipment Manufacturing
2.35x 20,625
Machinery Manufacturing
1.95x 10,720
Credit Intermediation and Related Activities
1.81x 23,433
Real Estate
1.70x 15,616
Professional, Scientific, and Technical Services
1.63x 88,666
Merchant Wholesalers, Durable Goods
1.54x 26,458

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.09x
Support Activities for Agriculture and Forestry
179 employed
0.16x
Paper Manufacturing
286 employed
0.19x
Wood Product Manufacturing
379 employed
0.20x
Apparel Manufacturing
78 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Michigan costs 8.59¢/kWh against 8.62¢/kWh nationally (2025). Michigan has 5 rail-truck intermodal terminals, the nearest 20 miles from the county. Land area 867 sq mi, larger than 71% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Postal Service concentrates at 2.67x the national norm.
  • Cluster depth: 7 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 47.8% of the employment across them, the largest being business and professional services. Demand reaches this base from more than one market rather than from a single one.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Oakland County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$343,600 up from the baseline named below
Median Home Value vs 2019
$1,376 up from the baseline named below
Rent/Mo vs 2019
72.7% up from the baseline named below
Owner-Occ vs 2019
5.5% down from the baseline named below
Vacancy vs 2019
2.4% available
for rent or sale
3.5x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,009/mo
1 Bedroom
$1,122/mo
2 Bedroom
$1,411/mo
3 Bedroom
$1,724/mo
4 Bedroom
$1,868/mo
30% of monthly median renter household income (~$1,476/mo, from a renter median of $59,047) · rents above this line are typically considered cost-burdened.
Measured: 42.2% of renter households already pay 30% or more of income on rent, and 21.6% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 72.7% owner-occupied; rental supply may be tight for incoming workers.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $59,047 can pay without cost burden (~$1,476/mo), and 42.2% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
785,435 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.8 min
Work From Home vs 15.1% national
20.2%
Prime-Age Employed (25-54)
84.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 66.3%, the labor force as a share of the population aged 16 and over (ACS B23025) 66% Participation
of population age 16 and over (1,052,679)
unchanged from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
51% up from 2019 vs 2019
HS Diploma+
95.1% up from 2019 vs 2019
Institutions in Oakland County
Largest 6 of 20 by credentials awarded, in Oakland County
Credentials awarded in Oakland County
9,166/yr
Oakland University 4,706/yr
Oakland Community College 2,225/yr
Lawrence Technological University 647/yr
Walsh College 620/yr
Northwestern Technological Institute 577/yr
Dorsey College 391/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.7%
55-64 of working-age population (18-64)
Same cohort is 13.9% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
54.5%
Service
12.3%
Sales & Office
18.5%
Construction / Maint.
5.1%
Production / Transport
9.6%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 663,819 employed workers.
Key Takeaways
  • Succession risk is real: 22.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 66.3% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: the 6 largest of 20 institutions in Oakland County award 9,166 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Oakland County shows emerging potential for postal service attraction, with a 2.67x concentration and 99 jobs in this sub-sector. Near-term succession risk is elevated, with 22.7% of the working-age population within 10 years of retirement age.

The concentrated base spans postal service, transportation equipment manufacturing, and machinery manufacturing, and no single source of demand accounts for more than 47.8% of the employment across them, the largest being business and professional services. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Oakland County, Michigan, from federal data sources.

What is the population of Oakland County, Michigan?

1,279,825 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Oakland County, Michigan?

$97,760 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Detroit-Warren-Dearborn, MI (100.3 against a national average of 100), that is $97,468 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Oakland County, Michigan?

3.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Oakland County, Michigan?

$143.1B (U.S. Bureau of Economic Analysis, CAGDP2).