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Official Federal Data

Livingston County, Michigan

Detroit-Warren-Dearborn, MI · Population 195,833
10 Sources Updated September 10, 2026
$103,039 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.6% up from the baseline named below
Unemployment vs 2024
4.3% national
$10.1B up from the baseline named below
GDP (nominal) real change vs 2023
40.2% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$103,039 up from 2019 vs 2019
Per Capita
$51,721 up from 2019 vs 2019
Mean Household
$129,901 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$102,731 metro RPP 100.3
Poverty Rate
5.1% down from 2019 vs 2019
Median Income Comparison
Livingston County$103,039
Michigan$72,875
National$80,734
Cost-of-living adjustment uses the BEA all-items regional price parity for Detroit-Warren-Dearborn, MI, 100.3 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Livingston County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 19.7% (38,667 residents) 55-64: 15.9% (31,136 residents) 35-54: 25.3% (49,603 residents) 18-34: 18.8% (36,720 residents) Under 18: 20.3% (39,707 residents) 44 Median Age
CohortsShare of total population
Under 18 · 20.3%
18-34 · 18.8%
35-54 · 25.3%
55-64 · 15.9%
65+ · 19.7%
Race & Ethnicity
White93.5%
Two or More Races3.9%
Asian1%
Some Other Race0.7%
Black or African American0.6%
American Indian and Alaska Native0.2%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96.4%
High School+
National: 89.6%
up from national +6.8 pts vs national
40.2%
Bachelor's+
National: 35.7%
up from national +4.5 pts vs national
13.5%
Graduate+
National: 14.1%
down from national 0.6 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
195,833
Population
102,834
Labor Force
Employed
99,314
Unemployment Rate BLS LAUS 2025 annual
3.6% up from 2024 +0.3 pts vs 2024
Mean Commute 4 min above national avg
30.6 min
Work From Home vs 15.1% national
16.7%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$10.1B up from 2023 +1% vs 2023
Gross Domestic Product · 2024
+1% real (inflation-adjusted) · +2.9% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
100.3
Cost of Living · metro · Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Livingston County, Michigan, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
9,358 18.2%
$78,309
2Retail Trade
8,167 15.9%
$45,273
3Health Care and Social Assistance
8,022 15.6%
$49,696
4Accommodation and Food Services
7,867 15.3%
$24,720
5Professional, Scientific, and Technical Services
4,829 9.4%
$67,524
6Construction
4,651 9.1%
$79,690
7Wholesale Trade
2,738 5.3%
$101,956
8Other Services (except Public Administration)
2,123 4.1%
$47,176
9Administrative and Support and Waste Management
2,007 3.9%
$56,897
10Finance and Insurance
1,607 3.1%
$91,206
Government employment · context only
7,160

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 57,529 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Manufacturing employs 9,358 workers (18.2% of tracked sectors), at an average wage of $78,309. Every industry figure on this page is private sector; government employs a further 7,160 and is counted separately.
  • Economic scale: Regional GDP of $10.1B (2024).
  • Wage stratification: Wholesale Trade averages $101,956 while Accommodation and Food Services averages $24,720, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Transportation Equipment Manufacturing here.
Transportation Equipment Manufacturing
5.10x
3,822
Forestry and Logging
2.68x
53
Plastics and Rubber Products Manufacturing
2.48x
749
Fabricated Metal Product Manufacturing
2.36x
1,451
Furniture and Related Product Manufacturing
2.06x
297
Chemical Manufacturing
1.79x
692
Gasoline Stations and Fuel Dealers
1.68x
760
General Merchandise Retailers
1.66x
2,320
Specialty Trade Contractors
1.50x
3,374

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
9 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Manufacturing Cluster at 51.9% of the employment across all of them, which signals supply-chain fit for site selectors
13,518
Employment in the sub-sectors listed
5.10x
Peak sub-sector LQ
Sub-Sector Detail
Transportation Equipment Manufacturing
5.10x 3,822
Forestry and Logging
2.68x 53
Plastics and Rubber Products Manufacturing
2.48x 749
Fabricated Metal Product Manufacturing
2.36x 1,451
Furniture and Related Product Manufacturing
2.06x 297
Chemical Manufacturing
1.79x 692
Gasoline Stations and Fuel Dealers
1.68x 760
General Merchandise Retailers
1.66x 2,320
Specialty Trade Contractors
1.50x 3,374

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.12x
Warehousing and Storage
100 employed
0.26x
Support Activities for Transportation
91 employed
0.26x
Telecommunications
66 employed
0.28x
Computer and Electronic Product Manufacturing
119 employed
0.31x
Credit Intermediation and Related Activities
341 employed
0.32x
Educational Services
445 employed
0.33x
Food Manufacturing
256 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Michigan costs 8.59¢/kWh against 8.62¢/kWh nationally (2025). Michigan has 5 rail-truck intermodal terminals, the nearest 38 miles from the county. Land area 565 sq mi, larger than 44% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Transportation Equipment Manufacturing concentrates at 5.10x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 51.9% of the employment across them depends on one source of demand: goods manufacturing. Read the count as depth within that single demand base rather than as spread across separate ones.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Livingston County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$356,800 up from the baseline named below
Median Home Value vs 2019
$1,287 up from the baseline named below
Rent/Mo vs 2019
86.9% up from the baseline named below
Owner-Occ vs 2019
4.9% down from the baseline named below
Vacancy vs 2019
1.1% available
for rent or sale
3.5x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,005/mo
1 Bedroom
$1,264/mo
2 Bedroom
$1,457/mo
3 Bedroom
$2,026/mo
4 Bedroom
$2,285/mo
30% of monthly median renter household income (~$1,316/mo, from a renter median of $52,650) · rents above this line are typically considered cost-burdened.
Measured: 46.7% of renter households already pay 30% or more of income on rent, and 18.5% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 86.9% owner-occupied; rental supply may be tight for incoming workers.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $52,650 can pay without cost burden (~$1,316/mo), and 46.7% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
117,459 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.6 min
Work From Home vs 15.1% national
16.7%
Prime-Age Employed (25-54)
84.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 63.9%, the labor force as a share of the population aged 16 and over (ACS B23025) 64% Participation
of population age 16 and over (161,290)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
40.2% up from 2019 vs 2019
HS Diploma+
96.4% up from 2019 vs 2019
Institutions in Livingston County
3 institutions in Livingston County reporting credentials to College Scorecard
Credentials awarded in Livingston County
269/yr
Cleary University 171/yr
Brighton Institute of Cosmetology 77/yr
Ross Medical Education Center-Brighton 21/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
26.5%
55-64 of working-age population (18-64)
Same cohort is 15.9% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
45.9%
Service
13.5%
Sales & Office
19.9%
Construction / Maint.
9.4%
Production / Transport
11.2%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 99,314 employed workers.
Key Takeaways
  • Succession risk is real: 26.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 63.9% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: 3 institutions in Livingston County award 269 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Livingston County shows strong potential for transportation equipment manufacturing attraction, with a 5.10x concentration and 3,822 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 26.5% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Goods manufacturing accounts for 51.9% of it, with transportation equipment manufacturing the largest single sub-sector at 28.3%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Livingston County, Michigan, from federal data sources.

What is the population of Livingston County, Michigan?

195,833 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Livingston County, Michigan?

$103,039 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Detroit-Warren-Dearborn, MI (100.3 against a national average of 100), that is $102,731 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Livingston County, Michigan?

3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Livingston County, Michigan?

$10.1B (U.S. Bureau of Economic Analysis, CAGDP2).