Massachusetts
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong consumer markets statewide.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 11.6 pts, supports knowledge-economy positioning.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 658,441 workers (25.3% of the tracked sectors), at an average wage of $75,950. Every industry figure on this page is private sector; government employs a further 449,575 and is counted separately.
- Economic scale: State GDP of $778.5B (2024).
- Wage stratification: Finance and Insurance averages $218,440 while Accommodation and Food Services averages $36,959, a 5.9x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Fishing, Hunting and Trapping concentrates at 4.32x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 6 sub-sectors register LQ < 0.5 and clear the industrial power-cost screen, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- Stretched market: Home value to income ratio of 5.4x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $60,987 can pay without cost burden (~$1,525/mo), and 48.9% of renter households are already cost-burdened, 24.7% severely so.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 69% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
County Profiles
14 counties in Massachusetts
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
Massachusetts shows meaningful potential for fishing, hunting and trapping attraction, with a 4.32x concentration and 771 jobs in this sub-sector.
Cluster depth across fishing, hunting and trapping, leather and allied product manufacturing, and publishing industries and telecommunications creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Massachusetts, from federal data sources.
What is the population of Massachusetts?
7,044,056 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Massachusetts?
$103,960 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Massachusetts?
4% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Massachusetts?
$778.5B (BEA CAGDP2 (Regional)).
