Keokuk County, Iowa

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Below the state median: Median household income runs $12,730 (17.0%) under the Iowa median, so statewide income averages overstate local household buying power.
• Cost of living stretches income further: Local prices run 12.2% below the national average, so the nominal median of $62,329 is worth $70,990 at national average prices. BEA publishes price parity at state level, not county level.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 18.7 pts, relevant for advanced-services attraction strategy.
• Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

• Largest private-sector industry: Wholesale Trade employs 287 workers (30.4% of tracked sectors), at an average wage of $59,869. Every industry figure on this page is private sector; government employs a further 588 and is counted separately.
• Economic scale: Regional GDP of $443M (2024).
• Wage stratification: Information averages $135,290 while Retail Trade averages $23,261, a 5.8x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Animal Production and Aquaculture concentrates at 18.62x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 8 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 37.6% of the employment across them, the largest being freight and distribution. Demand reaches this base from more than one market rather than from a single one.

• Affordable market: Home value to income ratio of 1.9x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
• High home ownership: 81.3% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 12.5% of housing units are vacant, above the Iowa rate of 8.5%, and up from 10% in 2019.
• Vacancy composition: the largest vacancy category is other vacant at 78.2% of vacant units, with seasonal and recreational use at 6.9%.
• Genuinely available supply: units listed for rent or for sale are 9% of the vacant stock, or 1.1% of all housing units against the 12.5% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
• Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $37,586 can pay without cost burden (~$940/mo), and 31.9% of renter households are measured as cost-burdened.

• Succession risk is real: 25.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Healthy participation: 60.7% labor force participation reflects a steady, available local workforce.
• Talent pipeline: no college, university, or technical school is located in Keokuk County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.

Keokuk County shows strong potential for animal production and aquaculture attraction, with a 18.62x concentration and 64 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.6% of the working-age population within 10 years of retirement age.

The concentrated base spans animal production and aquaculture, gasoline stations and fuel dealers, and merchant wholesalers, nondurable goods, and no single source of demand accounts for more than 37.6% of the employment across them, the largest being freight and distribution. Supply-chain recruitment has more than one demand base to work from.