Des Moines County, Iowa
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $12,131 (16.2%) under the Iowa median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 12.2% below the national average, so the nominal median of $62,928 is worth $71,672 at national average prices. BEA publishes price parity at state level, not county level.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 11.9 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Manufacturing employs 4,068 workers (25.7% of tracked sectors), at an average wage of $65,621. Every industry figure on this page is private sector; government employs a further 2,532 and is counted separately.
- Economic scale: Regional GDP of $2.9B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $73,908 while Accommodation and Food Services averages $19,623, a 3.8x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Fabricated Metal Product Manufacturing concentrates at 6.81x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, but 63.6% of the employment across them depends on one source of demand: goods manufacturing. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.2x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 74.6% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $31,659 can pay without cost burden (~$791/mo), and 44.5% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 24.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 61.8% labor force participation reflects a steady, available local workforce.
- Short commutes: 18.0-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 1 institution in Des Moines County awards 767 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Des Moines County shows strong potential for fabricated metal product manufacturing attraction, with a 6.81x concentration and 1,280 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.2% of the working-age population within 10 years of retirement age.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Goods manufacturing accounts for 63.6% of it, with fabricated metal product manufacturing the largest single sub-sector at 28.2%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Des Moines County, Iowa, from federal data sources.
What is the population of Des Moines County, Iowa?
38,487 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Des Moines County, Iowa?
$62,928 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Iowa (87.8 against a national average of 100), that is $71,672 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Des Moines County, Iowa?
4.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Des Moines County, Iowa?
$2.9B (U.S. Bureau of Economic Analysis, CAGDP2).
