Dallas County, Iowa
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Cost of living stretches income further: Local prices run 8.3% below the national average, so the nominal median of $102,379 is worth $111,646 at national average prices. BEA publishes price parity at metro level, not county level.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 15.8 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Finance and Insurance employs 16,562 workers (36.4% of tracked sectors), at an average wage of $129,124. Every industry figure on this page is private sector; government employs a further 5,450 and is counted separately.
- Economic scale: Regional GDP of $11.1B (2024).
- Wage stratification: Finance and Insurance averages $129,124 while Arts, Entertainment, and Recreation averages $23,776, a 5.4x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Credit Intermediation and Related Activities concentrates at 9.19x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 80% of the employment across them depends on one source of demand: finance and insurance. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $66,859 can pay without cost burden (~$1,671/mo), and 35.1% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 74.5% labor force participation reflects a steady, available local workforce.
- Short commutes: 21.2-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 2 institutions in Dallas County award 563 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Dallas County shows strong potential for credit intermediation and related activities attraction, with a 9.19x concentration and 9,017 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Finance and insurance accounts for 80% of it, with credit intermediation and related activities the largest single sub-sector at 43.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Dallas County, Iowa, from federal data sources.
What is the population of Dallas County, Iowa?
107,968 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Dallas County, Iowa?
$102,379 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Des Moines-West Des Moines, IA (91.7 against a national average of 100), that is $111,646 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Dallas County, Iowa?
3.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Dallas County, Iowa?
$11.1B (U.S. Bureau of Economic Analysis, CAGDP2).
