ExecutivePulse
Official Federal Data

Maui County, Hawaii

Kahului-Wailuku, HI · Population 164,522
10 Sources Updated September 10, 2026
$97,161 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
2.7% down from the baseline named below
Unemployment vs 2024
4.3% national
84,775
Labor Force
31% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$97,161 up from 2019 vs 2019
Per Capita
$45,622 up from 2019 vs 2019
Mean Household
$131,649 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$88,813 metro RPP 109.4
Poverty Rate
9.2% down from 2019 vs 2019
Median Income Comparison
Maui County$97,161
Hawaii$100,389
National$80,734
Maui County is $3,228 (3.2%) below the Hawaii median, despite sitting above the national median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Kahului-Wailuku, HI, 109.4 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Maui County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.
Based on available federal declaration records, this 2020-2024 window includes a federally declared fire in 2023; a few measures here may reflect that and are best read with it in mind.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 20.7% (34,129 residents) 55-64: 13.9% (22,831 residents) 35-54: 26.5% (43,553 residents) 18-34: 17.9% (29,502 residents) Under 18: 21% (34,507 residents) 43 Median Age
CohortsShare of total population
Under 18 · 21%
18-34 · 17.9%
35-54 · 26.5%
55-64 · 13.9%
65+ · 20.7%
Race & Ethnicity
White30.2%
Two or More Races28.3%
Asian28.2%
Native Hawaiian and Other Pacific Islander10.1%
Some Other Race2%
Black or African American0.8%
American Indian and Alaska Native0.3%
Hispanic or Latino(any race)10.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.2%
High School+
National: 89.6%
up from national +3.6 pts vs national
31%
Bachelor's+
National: 35.7%
down from national 4.7 pts vs national
10.3%
Graduate+
National: 14.1%
down from national 3.8 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
164,522
Population
84,775
Labor Force
Employed
80,121
Unemployment Rate BLS LAUS 2025 annual
2.7% down from 2024 1.4 pts vs 2024
Mean Commute 3 min below national avg
23.0 min
Work From Home vs 15.1% national
10.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Below the state median: Median household income runs $3,228 (3.2%) under the Hawaii median, so statewide income averages overstate local household buying power.
  • Cost of living erodes income: Local prices run 9.4% above the national average, so the nominal median of $97,161 is worth $88,813 at national average prices. BEA publishes price parity at metro level, not county level.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 4 of the broad sectors against 10 for 2024, so the fuller year is shown
Top private-sector industries by employment in Maui County, Hawaii, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
19,265 33.3%
$53,675
2Retail Trade
8,486 14.7%
$44,295
3Health Care and Social Assistance
8,147 14.1%
$70,514
4Administrative and Support and Waste Management
4,776 8.3%
$49,198
5Construction
4,770 8.2%
$91,152
6Transportation and Warehousing
3,578 6.2%
$55,598
7Other Services (except Public Administration)
3,144 5.4%
$49,130
8Arts, Entertainment, and Recreation
2,025 3.5%
$49,052
9Real Estate and Rental and Leasing
1,863 3.2%
$60,845
10Professional, Scientific, and Technical Services
1,789 3.1%
$89,533
Government employment · context only
8,844

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 64,812 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Accommodation and Food Services employs 19,265 workers (33.3% of tracked sectors), at an average wage of $53,675. Every industry figure on this page is private sector; government employs a further 8,844 and is counted separately.
  • Wage stratification: Construction averages $91,152 while Retail Trade averages $44,295, a 2.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Scenic and Sightseeing Transportation here.
Scenic and Sightseeing Transportation
64.56x
964
Accommodation
11.24x
10,514
Rental and Leasing Services
3.41x
954
Crop Production
3.00x
796
Air Transportation
2.95x
816
Religious, Grantmaking, Civic, Professional Orgs
2.55x
1,793
Support Activities for Transportation
2.23x
890
Museums, Historical Sites, and Similar
2.23x
194
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.95x
1,091
Construction of Buildings
1.81x
1,625
Utilities
1.65x
474
Amusement, Gambling, and Recreation Industries
1.65x
1,498

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
12 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Accommodation & Food Services Cluster at 48.7% of the employment across all of them, which signals supply-chain fit for site selectors
19,637
Employment in the sub-sectors listed
64.56x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Scenic and Sightseeing Transportation
64.56x 964
Accommodation
11.24x 10,514
Rental and Leasing Services
3.41x 954
Crop Production
3.00x 796
Air Transportation
2.95x 816
Religious, Grantmaking, Civic, Professional Orgs
2.55x 1,793
Support Activities for Transportation
2.23x 890
Museums, Historical Sites, and Similar
2.23x 194
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.95x 1,091
Construction of Buildings
1.81x 1,625
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 1,972 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.15x
Insurance Carriers and Related Activities
185 employed
0.19x
Management of Companies and Enterprises
246 employed
0.22x
Wholesale Trade Agents and Brokers
54 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
0.23x
Merchant Wholesalers, Durable Goods
387 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
Screened on industrial power cost, rail-truck intermodal access, land base; 2 further sub-sectors met the LQ test but conflict with a measured local constraint and are not listed. Industrial electricity in Hawaii costs 31.46¢/kWh against 8.62¢/kWh nationally (2025). Hawaii has 0 rail-truck intermodal terminals. Land area 1162 sq mi, larger than 84% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Scenic and Sightseeing Transportation concentrates at 64.56x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, but 64.7% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed and clear the local siting screen on energy cost, freight access and land base, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Maui County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$904,700 up from the baseline named below
Median Home Value vs 2019
$1,916 up from the baseline named below
Rent/Mo vs 2019
65.6% up from the baseline named below
Owner-Occ vs 2019
22.7% down from the baseline named below
Vacancy vs 2019
6% available
for rent or sale
9.3x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average
Based on available federal declaration records, this 2020-2024 window includes a federally declared fire in 2023; a few measures here may reflect that and are best read with it in mind.

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,896/mo
1 Bedroom
$2,000/mo
2 Bedroom
$2,624/mo
3 Bedroom
$3,398/mo
4 Bedroom
$4,236/mo
30% of monthly median renter household income (~$1,757/mo, from a renter median of $70,296) · rents above this line are typically considered cost-burdened.
Measured: 49.6% of renter households already pay 30% or more of income on rent, and 26.6% pay 50% or more.
Key Takeaways
  • Stretched market: Home value to income ratio of 9.3x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Elevated vacancy: 22.7% of housing units are vacant, above the Hawaii rate of 13.3%, and down from 25.5% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 58.4% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 26.3% of the vacant stock, or 6% of all housing units against the 22.7% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $70,296 can pay without cost burden (~$1,757/mo), and 49.6% of renter households are already cost-burdened, 26.6% severely so; workforce housing cost burden warrants attention.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
95,886 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.0 min
Work From Home vs 15.1% national
10.2%
Prime-Age Employed (25-54)
81.9%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 63.8%, the labor force as a share of the population aged 16 and over (ACS B23025) 64% Participation
of population age 16 and over (133,754)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
31% up from 2019 vs 2019
HS Diploma+
93.2% up from 2019 vs 2019
Institutions in Maui County
1 institution in Maui County reporting credentials to College Scorecard
Credentials awarded in Maui County
442/yr
University of Hawaii Maui College 442/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.8%
55-64 of working-age population (18-64)
Same cohort is 13.9% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.5%
Service
26.7%
Sales & Office
21.4%
Construction / Maint.
10.9%
Production / Transport
8.6%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 80,121 employed workers.
Key Takeaways
  • Succession risk is real: 23.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 63.8% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: 1 institution in Maui County awards 442 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Maui County shows strong potential for scenic and sightseeing transportation attraction, with a 64.56x concentration and 964 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.8% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 64.7% of it, with accommodation the largest single sub-sector at 48.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Maui County, Hawaii, from federal data sources.

What is the population of Maui County, Hawaii?

164,522 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Maui County, Hawaii?

$97,161 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Kahului-Wailuku, HI (109.4 against a national average of 100), that is $88,813 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Maui County, Hawaii?

2.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).