Maui County, Hawaii
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Below the state median: Median household income runs $3,228 (3.2%) under the Hawaii median, so statewide income averages overstate local household buying power.
- Cost of living erodes income: Local prices run 9.4% above the national average, so the nominal median of $97,161 is worth $88,813 at national average prices. BEA publishes price parity at metro level, not county level.
- Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 19,265 workers (33.3% of tracked sectors), at an average wage of $53,675. Every industry figure on this page is private sector; government employs a further 8,844 and is counted separately.
- Wage stratification: Construction averages $91,152 while Retail Trade averages $44,295, a 2.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Scenic and Sightseeing Transportation concentrates at 64.56x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 12 sub-sectors register LQ ≥ 1.5, but 64.7% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed and clear the local siting screen on energy cost, freight access and land base, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 9.3x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Elevated vacancy: 22.7% of housing units are vacant, above the Hawaii rate of 13.3%, and down from 25.5% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 58.4% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 26.3% of the vacant stock, or 6% of all housing units against the 22.7% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $70,296 can pay without cost burden (~$1,757/mo), and 49.6% of renter households are already cost-burdened, 26.6% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 23.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 63.8% labor force participation reflects a steady, available local workforce.
- Talent pipeline: 1 institution in Maui County awards 442 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Maui County shows strong potential for scenic and sightseeing transportation attraction, with a 64.56x concentration and 964 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.8% of the working-age population within 10 years of retirement age.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 64.7% of it, with accommodation the largest single sub-sector at 48.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Maui County, Hawaii, from federal data sources.
What is the population of Maui County, Hawaii?
164,522 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Maui County, Hawaii?
$97,161 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Kahului-Wailuku, HI (109.4 against a national average of 100), that is $88,813 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Maui County, Hawaii?
2.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
