Hawaii County, Hawaii
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
- Below the state median: Median household income runs $21,750 (21.7%) under the Hawaii median, so statewide income averages overstate local household buying power.
- Cost of living erodes income: Local prices run 10.0% above the national average, so the nominal median of $78,639 is worth $71,490 at national average prices. BEA publishes price parity at state level, not county level.
- Elevated poverty: At 14.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 13,305 workers (26.6% of tracked sectors), at an average wage of $47,065. Every industry figure on this page is private sector; government employs a further 14,692 and is counted separately.
- Economic scale: Regional GDP of $12.2B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $83,599 while Retail Trade averages $41,022, a 2.0x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Scenic and Sightseeing Transportation concentrates at 49.16x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 15 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 42.4% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed and clear the local siting screen on energy cost, freight access and land base, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 6.6x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- High home ownership: 74% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 18.4% of housing units are vacant, above the Hawaii rate of 13.3%, and down from 20.9% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 45.7% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 19% of the vacant stock, or 3.5% of all housing units against the 18.4% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $54,668 can pay without cost burden (~$1,367/mo), and 44.3% of renter households are already cost-burdened, 23.4% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 24.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 56.5% labor force participation against a labor force that grew 0.8% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Talent pipeline: 1 institution in Hawaii County awards 9 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Hawaii County shows strong potential for scenic and sightseeing transportation attraction, with a 49.16x concentration and 672 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.4% of the working-age population within 10 years of retirement age.
The concentrated base spans scenic and sightseeing transportation, accommodation, and crop production, and no single source of demand accounts for more than 42.4% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Hawaii County, Hawaii, from federal data sources.
What is the population of Hawaii County, Hawaii?
205,769 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Hawaii County, Hawaii?
$78,639 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Hawaii (110.0 against a national average of 100), that is $71,490 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Hawaii County, Hawaii?
2.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Hawaii County, Hawaii?
$12.2B (U.S. Bureau of Economic Analysis, CAGDP2).
