ExecutivePulse
Official Federal Data

Plumas County, California

Population 19,423
10 Sources Updated September 10, 2026
$66,031 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
7.5% up from the baseline named below
Unemployment vs 2024
4.3% national
$1.5B up from the baseline named below
GDP (nominal) real change vs 2023
22.5% down from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 19,423 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$66,031 up from 2019 vs 2019
Per Capita
$43,235 up from 2019 vs 2019
Mean Household
$96,802 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$59,649 state RPP 110.7
Poverty Rate
10.6% down from 2019 vs 2019approx.
Median Income Comparison
Plumas County$66,031
California$99,122
National$80,734
Plumas County is $33,091 (33.4%) below the California median.
Cost-of-living adjustment uses the BEA all-items regional price parity for California, 110.7 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Plumas County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.
Based on available federal declaration records, this 2020-2024 window includes a federally declared fire in 2021; a few measures here may reflect that and are best read with it in mind.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 31.5% (6,114 residents) 55-64: 16.1% (3,130 residents) 35-54: 20.2% (3,929 residents) 18-34: 15% (2,914 residents) Under 18: 17.2% (3,336 residents) 52 Median Age
CohortsShare of total population
Under 18 · 17.2%
18-34 · 15%
35-54 · 20.2%
55-64 · 16.1%
65+ · 31.5%
Race & Ethnicity
White83.7%
Two or More Races8.5%
American Indian and Alaska Native2.8%
Some Other Race2.3%
Black or African American1.6%
Asian1%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)10.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.7%
High School+
National: 89.6%
up from national +4.1 pts vs national
22.5%
Bachelor's+
National: 35.7%
down from national 13.2 pts vs national
8.2%
Graduate+
National: 14.1%
down from national 5.9 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
19,423
Population
7,681
Labor Force
Employed
6,978
Unemployment Rate BLS LAUS 2025 annual
7.5% up from 2024 +0.4 pts vs 2024
Mean Commute 7 min below national avg
19.8 min
Work From Home vs 15.1% national
7.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $33,091 (33.4%) under the California median, so statewide income averages overstate local household buying power.
  • Cost of living erodes income: Local prices run 10.7% above the national average, so the nominal median of $66,031 is worth $59,649 at national average prices. BEA publishes price parity at state level, not county level.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 13.2 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 52 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.5B up from 2023 +9.2% vs 2023
Gross Domestic Product · 2024
+9.2% real (inflation-adjusted) · +10.5% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
110.7
Cost of Living · state · Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 7 of the broad sectors against 9 for 2024, so the fuller year is shown
Top private-sector industries by employment in Plumas County, California, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
637 17.8%
$28,018
2Retail Trade
610 17.1%
$37,108
3Health Care and Social Assistance
553 15.5%
$38,380
4Manufacturing
473 13.2%
$71,030
5Construction
435 12.2%
$65,993
6Other Services (except Public Administration)
291 8.1%
$45,228
7Arts, Entertainment, and Recreation
219 6.1%
$39,793
8Utilities
157 4.4%
$167,309
9Finance and Insurance
106 3.0%
$92,454
10Transportation and Warehousing
96 2.7%
$75,227
Government employment · context only
2,351

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 4,327 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Accommodation and Food Services employs 637 workers (17.8% of tracked sectors), at an average wage of $28,018. Every industry figure on this page is private sector; government employs a further 2,351 and is counted separately.
  • Economic scale: Regional GDP of $1.5B (2024).
  • Wage stratification: Utilities averages $167,309 while Accommodation and Food Services averages $28,018, a 6.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Forestry and Logging here.
Forestry and Logging
42.86x
66
Utilities
8.16x
157
Accommodation
4.68x
292
Religious, Grantmaking, Civic, Professional Orgs
4.33x
203
Amusement, Gambling, and Recreation Industries
3.09x
187
Construction of Buildings
3.06x
184
Social Assistance
2.90x
443
Food and Beverage Retailers
2.86x
301
Gasoline Stations and Fuel Dealers
2.28x
78
Beverage and Tobacco Product Manufacturing
2.02x
22
Support Activities for Agriculture and Forestry
1.96x
25
Support Activities for Transportation
1.69x
45

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
12 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Health Care & Social Assistance Cluster at 22.1% of the employment across all of them, which signals supply-chain fit for site selectors
1,933
Employment in the sub-sectors listed
42.86x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Forestry and Logging
42.86x 66
Utilities
8.16x 157
Accommodation
4.68x 292
Religious, Grantmaking, Civic, Professional Orgs
4.33x 203
Amusement, Gambling, and Recreation Industries
3.09x 187
Construction of Buildings
3.06x 184
Social Assistance
2.90x 443
Food and Beverage Retailers
2.86x 301
Gasoline Stations and Fuel Dealers
2.28x 78
Beverage and Tobacco Product Manufacturing
2.02x 22
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 70 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.47x
Administrative and Support Services
131 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in California costs 21.62¢/kWh against 8.62¢/kWh nationally (2025). California has 30 rail-truck intermodal terminals, the nearest 146 miles from the county. Land area 2553 sq mi, larger than 93% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 42.86x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 29.1% of the employment across them, the largest being resident household spending. Demand reaches this base from more than one market rather than from a single one.
Source: BLS QCEW sub-sector Location Quotients.
Plumas County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$360,200 up from the baseline named below
Median Home Value vs 2019
$1,194 up from the baseline named below
Rent/Mo vs 2019
74.6% up from the baseline named below
Owner-Occ vs 2019
46% down from the baseline named below
Vacancy vs 2019
3% available
for rent or sale
5.5x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average
Based on available federal declaration records, this 2020-2024 window includes a federally declared fire in 2021; a few measures here may reflect that and are best read with it in mind.

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$973/mo
1 Bedroom
$1,075/mo
2 Bedroom
$1,411/mo
3 Bedroom
$1,962/mo
4 Bedroom
$1,995/mo
30% of monthly median renter household income (~$1,285/mo, from a renter median of $51,411) · rents above this line are typically considered cost-burdened.
Measured: 43% of renter households already pay 30% or more of income on rent, and 16.9% pay 50% or more.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.5x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 74.6% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 46% of housing units are vacant, above the California rate of 7.5%, and down from 46.6% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 84.1% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 6.5% of the vacant stock, or 3% of all housing units against the 46% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $51,411 can pay without cost burden (~$1,285/mo), and 43% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
9,973 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.8 min
Work From Home vs 15.1% national
7.2%
Prime-Age Employed (25-54)
70%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 46.7%, the labor force as a share of the population aged 16 and over (ACS B23025) 47% Participation
of population age 16 and over (16,480)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
22.5% down from 2019 vs 2019
HS Diploma+
93.7% down from 2019 vs 2019
Institutions in Plumas County
1 institution in Plumas County reporting credentials to College Scorecard
Credentials awarded in Plumas County
317/yr
Feather River Community College District 317/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
31.4%
55-64 of working-age population (18-64)
Same cohort is 16.1% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
33.1%
Service
22.1%
Sales & Office
21.2%
Construction / Maint.
10.6%
Production / Transport
13.1%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 6,978 employed workers.
Key Takeaways
  • Succession risk is real: 31.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 46.7% labor force participation. The labor force itself fell 5.8% between 2019 and 2024, from 8,172 to 7,700.
  • Short commutes: 19.8-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 1 institution in Plumas County awards 317 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Plumas County shows strong potential for forestry and logging attraction, with a 42.86x concentration and 66 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 31.4% of the working-age population within 10 years of retirement age.

The concentrated base spans forestry and logging, utilities, and accommodation, and no single source of demand accounts for more than 29.1% of the employment across them, the largest being resident household spending. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Plumas County, California, from federal data sources.

What is the population of Plumas County, California?

19,423 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Plumas County, California?

$66,031 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for California (110.7 against a national average of 100), that is $59,649 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Plumas County, California?

7.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Plumas County, California?

$1.5B (U.S. Bureau of Economic Analysis, CAGDP2).