ExecutivePulse
Official Federal Data

Nevada County, California

Truckee-Grass Valley, CA · Population 102,481
9 Sources Updated September 10, 2026
$89,882 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
4.8% up from the baseline named below
Unemployment vs 2024
4.3% national
$6.2B up from the baseline named below
GDP (nominal) real change vs 2023
41.5% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$89,882 up from 2019 vs 2019
Per Capita
$53,364 up from 2019 vs 2019
Mean Household
$124,444 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$81,194 state RPP 110.7
Poverty Rate
11% unchanged from 2019 vs 2019
Median Income Comparison
Nevada County$89,882
California$99,122
National$80,734
Nevada County is $9,240 (9.3%) below the California median, despite sitting above the national median.
Cost-of-living adjustment uses the BEA all-items regional price parity for California, 110.7 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Nevada County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 29.3% (30,033 residents) 55-64: 15% (15,372 residents) 35-54: 23.7% (24,319 residents) 18-34: 15% (15,346 residents) Under 18: 17% (17,411 residents) 50 Median Age
CohortsShare of total population
Under 18 · 17%
18-34 · 15%
35-54 · 23.7%
55-64 · 15%
65+ · 29.3%
Race & Ethnicity
White84%
Two or More Races10.8%
Some Other Race2.7%
Asian1.8%
American Indian and Alaska Native0.4%
Black or African American0.4%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)10.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.8%
High School+
National: 89.6%
up from national +5.2 pts vs national
41.5%
Bachelor's+
National: 35.7%
up from national +5.8 pts vs national
14.7%
Graduate+
National: 14.1%
up from national +0.6 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
102,481
Population
46,582
Labor Force
Employed
44,049
Unemployment Rate BLS LAUS 2025 annual
4.8% up from 2024 +0.3 pts vs 2024
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
25%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Below the state median: Median household income runs $9,240 (9.3%) under the California median, so statewide income averages overstate local household buying power.
  • Cost of living erodes income: Local prices run 10.7% above the national average, so the nominal median of $89,882 is worth $81,194 at national average prices. BEA publishes price parity at state level, not county level.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.8 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 50 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$6.2B up from 2023 +3.8% vs 2023
Gross Domestic Product · 2024
+3.8% real (inflation-adjusted) · +6.9% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
110.7
Cost of Living · state · Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Nevada County, California, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
5,360 21.3%
$60,240
2Accommodation and Food Services
4,117 16.3%
$35,528
3Retail Trade
3,994 15.9%
$44,654
4Construction
3,507 13.9%
$79,402
5Other Services (except Public Administration)
2,187 8.7%
$51,315
6Professional, Scientific, and Technical Services
1,747 6.9%
$100,010
7Arts, Entertainment, and Recreation
1,290 5.1%
$38,674
8Manufacturing
1,171 4.6%
$73,042
9Administrative and Support and Waste Management
1,171 4.6%
$57,762
10Educational Services
651 2.6%
$40,281
Government employment · context only
6,675

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 27,951 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 5,360 workers (21.3% of tracked sectors), at an average wage of $60,240. Every industry figure on this page is private sector; government employs a further 6,675 and is counted separately.
  • Economic scale: Regional GDP of $6.2B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $100,010 while Accommodation and Food Services averages $35,528, a 2.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Religious, Grantmaking, Civic, Professional Orgs here.
Religious, Grantmaking, Civic, Professional Orgs
4.28x
1,283
Construction of Buildings
3.47x
1,354
Amusement, Gambling, and Recreation Industries
2.95x
1,181
Accommodation
2.49x
1,002
Private Households
2.39x
103
Building Material and Garden Supply Retailers
2.25x
646
Food and Beverage Retailers
2.16x
1,471
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.00x
623
Social Assistance
1.74x
1,822
Beverage and Tobacco Product Manufacturing
1.68x
116
Specialty Trade Contractors
1.66x
1,820
Repair and Maintenance
1.50x
459

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
12 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Construction Cluster at 26.7% of the employment across all of them, which signals supply-chain fit for site selectors
9,601
Employment in the sub-sectors listed
4.28x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Religious, Grantmaking, Civic, Professional Orgs
4.28x 1,283
Construction of Buildings
3.47x 1,354
Amusement, Gambling, and Recreation Industries
2.95x 1,181
Accommodation
2.49x 1,002
Private Households
2.39x 103
Building Material and Garden Supply Retailers
2.25x 646
Food and Beverage Retailers
2.16x 1,471
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.00x 623
Social Assistance
1.74x 1,822
Beverage and Tobacco Product Manufacturing
1.68x 116
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 2,279 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.16x
Transportation Equipment Manufacturing
60 employed
0.19x
Truck Transportation
59 employed
0.28x
Food Manufacturing
106 employed
Energy-intensive sector in a state where industrial electricity costs 2.51x the national average.
0.28x
Merchant Wholesalers, Nondurable Goods
127 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in California costs 21.62¢/kWh against 8.62¢/kWh nationally (2025). California has 30 rail-truck intermodal terminals, the nearest 99 miles from the county. Land area 958 sq mi, larger than 77% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Religious, Grantmaking, Civic, Professional Orgs concentrates at 4.28x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 38.6% of the employment across them, the largest being resident household spending. Demand reaches this base from more than one market rather than from a single one.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Nevada County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$621,800 up from the baseline named below
Median Home Value vs 2019
$1,677 up from the baseline named below
Rent/Mo vs 2019
75.5% up from the baseline named below
Owner-Occ vs 2019
21.1% down from the baseline named below
Vacancy vs 2019
1.3% available
for rent or sale
6.9x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,373/mo
1 Bedroom
$1,382/mo
2 Bedroom
$1,813/mo
3 Bedroom
$2,521/mo
4 Bedroom
$3,041/mo
30% of monthly median renter household income (~$1,405/mo, from a renter median of $56,184) · rents above this line are typically considered cost-burdened.
Measured: 51.4% of renter households already pay 30% or more of income on rent, and 28.7% pay 50% or more.
Key Takeaways
  • Stretched market: Home value to income ratio of 6.9x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 75.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 21.1% of housing units are vacant, above the California rate of 7.5%, and down from 24.3% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 82.3% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 6.2% of the vacant stock, or 1.3% of all housing units against the 21.1% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $56,184 can pay without cost burden (~$1,405/mo), and 51.4% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
55,037 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
25%
Prime-Age Employed (25-54)
78.5%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 53.6%, the labor force as a share of the population aged 16 and over (ACS B23025) 54% Participation
of population age 16 and over (87,139)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
41.5% up from 2019 vs 2019
HS Diploma+
94.8% up from 2019 vs 2019

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.9%
55-64 of working-age population (18-64)
Same cohort is 15% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
47%
Service
17.8%
Sales & Office
20.3%
Construction / Maint.
8.9%
Production / Transport
6%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 44,049 employed workers.
Key Takeaways
  • Succession risk is real: 27.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 53.6% labor force participation against a labor force that grew 0.8% between 2019 and 2024, so workforce development programs may unlock additional supply.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Nevada County shows meaningful potential for religious, grantmaking, civic, professional orgs attraction, with a 4.28x concentration and 1,283 jobs in this sub-sector. Near-term succession risk is elevated, with 27.9% of the working-age population within 10 years of retirement age.

The concentrated base spans religious, grantmaking, civic, professional orgs, construction of buildings, and amusement, gambling, and recreation industries, and no single source of demand accounts for more than 38.6% of the employment across them, the largest being resident household spending. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Nevada County, California, from federal data sources.

What is the population of Nevada County, California?

102,481 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Nevada County, California?

$89,882 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for California (110.7 against a national average of 100), that is $81,194 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Nevada County, California?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Nevada County, California?

$6.2B (U.S. Bureau of Economic Analysis, CAGDP2).