ExecutivePulse
Official Canadian Data

Kitchener-Waterloo-Barrie, Ontario

Economic region · Population 1,664,214
18 Sources Updated September 02, 2026
1.7M
Population
$91,000
Median Income (CAD) · ON provincial
$84,000 national
6.4%
Unemployment
$1,197B
Provincial GDP (CAD)
886,600
Total Employment
43%
Bachelor's+ · ON provincial
39% national

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$91,000
Poverty Rate (LIM-AT)
12.7%
Low Income Measure, after tax · Ontario 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Ontario$91,000
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
1,664,214
Population (2025 estimate)
5,929,250
Total Dwellings (2021 Census, ON provincial)
Total Employment
886,600
Unemployment Rate StatCan LFS 2024 annual
6.4% +1.0 pts YoY
Avg Annual Wage Ontario (provincial), SEPH 2025
$69,663 CAD
Industry Sectors
10
Age Distribution
0-14: 15.5% (258,439 residents) 15-54: 54.8% (912,420 residents) 55-64 (near retirement): 12.1% (200,708 residents) 65+: 17.6% (292,647 residents) 38.4 Avg Age
0-14: 258,439
15-54: 912,420
55-64: 200,708
65+: 292,647
Visible Minority Composition
South Asian 6.2%
Black 3.5%
Chinese 2%
Latin American 1.7%
Southeast Asian 1.3%
Filipino 1.2%
Not a visible minority(complement) 80.4%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
2.8% identify as Indigenous
First Nations 1.4%
Métis 1.2%
Indigenous responses, n.i.e. 0.1%
Multiple Indigenous responses 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Ontario's median household income sits 8% above the Canadian national median across 1,664,214 residents with a senior-skewed age structure (65+: 17.6%, 0-14: 15.5%). Ontario has 5,929,250 total dwellings and has experienced a population change of 5.8% since the previous census.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income premium: Households earn well above the Canadian median.
  • Aging population: Seniors (65+) outnumber youth (0-14); succession and senior-services demand.
  • Educated workforce: Bachelor's+ attainment of 43% supports knowledge-economy positioning.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Ontario province-wide (ages 25-64) · Reference year 2025
94%
High School+
Canada: 93%
+1.0 pts
43%
Bachelor's+
Canada: 39%
+4.0 pts
16%
Graduate+
Canada: 14%
+2.0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$1,197B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
886,600
Total Employment
$69,663
Avg Wage (CAD) · provincial
$91,000
Median Income (ON prov.)
886,600
Total Employment
Source: StatCan Labour Force Survey
$69,663
Average Annual Wage (CAD) · Ontario (provincial)
Source: Statistics Canada · Survey of Employment, Payrolls and Hours (14-10-0223), 2025. Payroll employees only. Published for provinces and territories; StatCan publishes no economic-region earnings.

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
Top industries by employment in Kitchener-Waterloo-Barrie.
IndustryEmploymentShare of Top Sectors
1Manufacturing
138,700 18.1%
2Wholesale and retail trade
120,600 15.7%
3Health care and social assistance
100,800 13.2%
4Professional, scientific and technical services
86,500 11.3%
5Educational services
70,400 9.2%
6Construction
68,200 8.9%
7Finance, insurance, real estate, rental and leasing
58,100 7.6%
8Accommodation and food services
44,300 5.8%
9Public administration
40,000 5.2%
10Information, culture and recreation
38,400 5%
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Key Takeaways
  • Largest sector: Manufacturing employs 138,700 workers (18.1% of the tracked sectors).
  • tracked sectors", which claimed a regional, sector-weighted figure. It is neither: it is the SEPH all-industries aggregate for the parent province. ##}}
  • Average wage: $69,663 CAD for payroll employees across Ontario in 2025. StatCan publishes these earnings for provinces and territories only, so the provincial figure stands in for the region.
  • Diversified base: Top 5 sectors are Manufacturing, Wholesale and retail trade, Health care and social assistance, Professional, scientific and technical services, and Educational services.
Source: Statistics Canada Labour Force Survey.

Kitchener-Waterloo-Barrie's Top Sectors by Workforce Share

Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

22.2%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,683 average 2BR rent × 12 / $91,000 household income.
Bachelor
$1,155/mo
1 Bedroom
$1,490/mo
2 Bedroom
$1,683/mo
3+ Bedroom
$1,890/mo
30% of monthly median household income (~$2,275/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
3.9%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings Ontario (provincial)
5,929,250
Avg 2BR Rent
$1,683/mo
Median Home Value Ontario (provincial)
$700,000
Vacancy Rate
3.9%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 22.2% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Source: CMHC RMS rent data and StatCan median household income.

Broadband & Connectivity

Innovation, Science and Economic Development Canada (ISED)

Broadband Coverage

Source: ISED National Broadband Data · share of locations with 50/10 Mbps available · Ontario province-wide
70% Coverage
Moderate broadband coverage across Ontario, some underserved areas. Statistics on 50/10 Mbps availability are published for locations without a breakdown below the province, so this is the province-wide share and not this region's own.

Industry Concentration

Location Quotient: industries where Kitchener-Waterloo-Barrie over- or under-indexes vs. the Canadian national average

Economic-region employment basis: NAICS supersector Location Quotients from Statistics Canada Labour Force Survey (Table 14-10-0466), computed vs. the national employment share. The spider chart plots 9 broad supersectors for cross-region comparability; the ranked list shows every concentrated sector, including resource industries not among the chart's fixed axes.

Concentrated Industries
Source: Statistics Canada Table 14-10-0466 · NAICS supersector employment (Labour Force Survey), LQ computed vs. the national employment share.
Manufacturing
1.77x
138,700
Key Takeaways
  • Top specialization: Manufacturing concentrates at 1.77x the national norm.
Source: StatCan Labour Force Survey (Table 14-10-0466), NAICS supersector employment.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
1,113,128
Working Age (15-64)
Employment rate: 80% of working-age population (15-64) 80% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
886,600
Avg Annual Wage Ontario (provincial), SEPH 2025
$69,663 CAD
Working Age Pop
1,113,128
Youth (0-14)
258,439
Seniors (65+)
292,647

Dependency & Aging

Source: StatCan population estimates
18%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
88:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
18%
55-64 of working-age (15-64)

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
59.9%
Sales & Service
21%
Trades / Transport
13.4%
Natural Resources
1.1%
Manufacturing
4.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 8,227,000 employed workers across Ontario. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0458
Mean Commute 1.8 min above national avg
25.5 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0456
Worked At Home vs 24.3% national
25.2%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".

Local Institutions

Source: Statistics Canada · Table 37-10-0277 · Postsecondary Enrolments
Named post-secondary institutions
Total students enrolled in the 2023/2024 academic year (StatCan Table 37-10-0277).
University of Waterloo · Waterloo 41,901students
University of Guelph · Guelph 31,626students
Wilfrid Laurier University · Waterloo 22,611students
Enrolment figures from Statistics Canada Table 37-10-0277 (2023/2024 academic year). Coverage limited to institutions in the ExecutivePulse crosswalk; smaller community colleges may not be listed.
Key Takeaways
  • Working-age base: 1,113,128 residents aged 15-64 (66.9% of population) form the labour pool.
  • Employment rate: 80% of working-age residents are employed (886,600 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
  • Educated workforce: Bachelor's+ attainment of 43% supports knowledge-economy positioning.
Source: Statistics Canada Census 2021 + Labour Force Survey.

AI Insights

Sample output. Pulse AI analysis draws on 18 Canadian data sources.

Sample AI Insight

Kitchener-Waterloo-Barrie's industrial base is anchored by Manufacturing with 138,700 workers, followed by Wholesale and retail trade and Health care and social assistance. The region skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Illustrative example

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Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan SEPH Average Weekly Earnings (14-10-0223, provincial)2025
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021
StatCan Population and Dwelling Counts (98-10-0001, provincial)2021

Frequently Asked Questions

Key economic and demographic figures for Kitchener-Waterloo-Barrie, Ontario, from Statistics Canada.

What is the population of Kitchener-Waterloo-Barrie, Ontario?

1,664,214 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in Kitchener-Waterloo-Barrie, Ontario?

$91,000 (Statistics Canada, Census 2021, Ontario provincial).

What is the unemployment rate in Kitchener-Waterloo-Barrie, Ontario?

6.4% (Statistics Canada, Labour Force Survey, Table 14-10-0393).