Official Canadian Data
West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador
Economic region · Population 105,862
17 Sources
Updated September 02, 2026
105,862
Population
$71,500
Median Income (CAD) · NL provincial
$84,000 national
11.2%
Unemployment
$42.2B
Provincial GDP (CAD)
46,300
Total Employment
27%
Bachelor's+ · NL provincial
39% national
Demographics & Population
Statistics Canada · 2021 Census of Population
Household Income
Source: Statistics Canada · 2021 Census of Population
Median Household Income
$71,500
Poverty Rate (LIM-AT)
15.1%
Low Income Measure, after tax · Newfoundland and Labrador 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Newfoundland and Labrador$71,500
National$84,000
Community Snapshot
Source: Statistics Canada · 2021 Census of Population
105,862
Population (2025 estimate)
269,184
Total Dwellings (2021 Census, NL provincial)
Total Employment
46,300
Unemployment Rate StatCan LFS 2024 annual
11.2% 1.6 pts YoY
Avg Annual Wage Newfoundland and Labrador (provincial), SEPH 2025
$66,673 CAD
Industry Sectors
10
Age Distribution
0-14: 13,603
15-54: 47,563
55-64: 17,043
65+: 27,653
15-54: 47,563
55-64: 17,043
65+: 27,653
Visible Minority Composition
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population.
Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
31.6% identify as Indigenous
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Newfoundland and Labrador's median household income sits 15% below the Canadian national median across 105,862 residents with a senior-skewed age structure (65+: 26.1%, 0-14: 12.8%).
Newfoundland and Labrador has 269,184 total dwellings and has experienced a population change of -1.8% since the previous census.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
- Income gap: Households earn meaningfully less than the Canadian median, affecting consumer market depth.
- Aging population: Seniors (65+) outnumber youth (0-14); succession and senior-services demand.
Educational Attainment
Source: Statistics Canada · Table 37-10-0130 · Newfoundland and Labrador province-wide (ages 25-64) · Reference year 2025
92%
High School+
Canada: 93%
1.0 pts
27%
Bachelor's+
Canada: 39%
12.0 pts
10%
Graduate+
Canada: 14%
4.0 pts
Economy & Industry
Statistics Canada · Labour Force Survey · Provincial GDP
$42.2B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
46,300
Total Employment
$66,673
Avg Wage (CAD) · provincial
$71,500
Median Income (NL prov.)
46,300
Total Employment
Source: StatCan Labour Force Survey
$66,673
Average Annual Wage (CAD) · Newfoundland and Labrador (provincial)
Source: Statistics Canada · Survey of Employment, Payrolls and Hours (14-10-0223), 2025. Payroll employees only. Published for provinces and territories; StatCan publishes no economic-region earnings.
Key Takeaways
- Largest sector: Health care and social assistance employs 9,000 workers (22% of the tracked sectors). tracked sectors", which claimed a regional, sector-weighted figure. It is neither: it is the SEPH all-industries aggregate for the parent province. ##}}
- Average wage: $66,673 CAD for payroll employees across Newfoundland and Labrador in 2025. StatCan publishes these earnings for provinces and territories only, so the provincial figure stands in for the region.
- Diversified base: Top 5 sectors are Health care and social assistance, Wholesale and retail trade, Forestry, fishing, mining, quarrying, oil and gas, Educational services, and Public administration.
Source: Statistics Canada Labour Force Survey.
Housing & Rental Market
Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025
Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.
CMHC Average Rents by Bedroom
Source: Statistics Canada Table 34-10-0133 - 2025
15.9%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $947 average 2BR rent × 12 / $71,500 household income.
Bachelor
$562/mo
1 Bedroom
$698/mo
2 Bedroom
$947/mo
3+ Bedroom
$1,071/mo
30% of monthly median household income (~$1,788/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.
Vacancy & Housing Stock
Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
1.6%
CMHC Vacancy Rate (apartment structures of 6+ units)
Tight rental market, below the 3% balanced-market benchmark.
Total Dwellings Newfoundland and Labrador (provincial)
269,184
Avg 2BR Rent
$947/mo
Median Home Value Newfoundland and Labrador (provincial)
$240,000
Vacancy Rate
1.6%
Key Takeaways
- Affordable rental market: Annual 2BR rent eats 15.9% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
- Tight market: 1.6% vacancy rate signals constrained supply; rent pressure likely.
Source: CMHC RMS rent data and StatCan median household income.
Broadband & Connectivity
Innovation, Science and Economic Development Canada (ISED)
Broadband Coverage
Source: ISED National Broadband Data · share of locations with 50/10 Mbps available · Newfoundland and Labrador province-wide
Below-average broadband coverage across Newfoundland and Labrador, significant connectivity gaps. Statistics on 50/10 Mbps availability are published for locations without a breakdown below the province, so this is the province-wide share and not this region's own.
Industry Concentration
Location Quotient: industries where West Coast-Northern Peninsula-Labrador over- or under-indexes vs. the Canadian national average
Economic-region employment basis: NAICS supersector Location Quotients from Statistics Canada Labour Force Survey (Table 14-10-0466), computed vs. the national employment share. The spider chart plots 9 broad supersectors for cross-region comparability; the ranked list shows every concentrated sector, including resource industries not among the chart's fixed axes.
Attraction Opportunities - Below Average Industries
LQ < 0.5, below-average representation vs. national. Source: Statistics Canada Table 14-10-0466 (NAICS supersector employment)
0.47x
Manufacturing
1,900 employed
Key Takeaways
- Top specialization: Forestry, fishing, mining, quarrying, oil and gas concentrates at 9.60x the national norm, signature-sector territory.
- Attraction whitespace: 1 sector registers LQ < 0.5, candidates for diversification or recruitment.
Source: StatCan Labour Force Survey (Table 14-10-0466), NAICS supersector employment.
Workforce & Labour
Labour force composition from Statistics Canada population estimates and employment data
Labour Summary
Source: StatCan LFS + Population Estimates
Total Employment
46,300
Avg Annual Wage Newfoundland and Labrador (provincial), SEPH 2025
$66,673 CAD
Working Age Pop
64,606
Youth (0-14)
13,603
Seniors (65+)
27,653
Dependency & Aging
Source: StatCan population estimates
26%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
49:100
Aging Workforce
Source: StatCan 17-10-0150 · Population estimates by economic region, age
26.4%
55-64 of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
54.3%
Sales & Service
22.8%
Trades / Transport
16.7%
Natural Resources
3.6%
Manufacturing
2.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 244,800 employed workers across Newfoundland and Labrador. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.
Commute
Source: StatCan 2021 Census Table 98-10-0458
Mean Commute 7.9 min below national avg
15.8 min
Work From Home
Source: StatCan 2021 Census Table 98-10-0456
Worked At Home vs 24.3% national
7.3%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
- Working-age base: 64,606 residents aged 15-64 (61% of population) form the labour pool.
- Employment rate: 72% of working-age residents are employed (46,300 workers).
- Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
- Succession risk is real: 26.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
Source: Statistics Canada Census 2021 + Labour Force Survey.
AI Insights
Sample output. Pulse AI analysis draws on 17 Canadian data sources.
Sample AI Insight
West Coast-Northern Peninsula-Labrador's industrial base is anchored by Health care and social assistance with 9,000 workers, followed by Wholesale and retail trade and Forestry, fishing, mining, quarrying, oil and gas. The region skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.
Illustrative example
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Data Sources
All data from official Canadian government APIs. Updated from official Canadian government data.
Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan SEPH Average Weekly Earnings (14-10-0223, provincial)2025
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021
StatCan Population and Dwelling Counts (98-10-0001, provincial)2021
Frequently Asked Questions
Key economic and demographic figures for West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador, from Statistics Canada.
What is the population of West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador?
105,862 (Statistics Canada, Population Estimates, Table 17-10-0150).
What is the median household income in West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador?
$71,500 (Statistics Canada, Census 2021, Newfoundland and Labrador provincial).
What is the unemployment rate in West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador?
11.2% (Statistics Canada, Labour Force Survey, Table 14-10-0393).
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