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Official Canadian Data

West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador

Economic region · Population 105,862
14 Sources Updated July 13, 2026
105,862
Population
$74,153
Median Income (CAD)
$84,000 national
11.2%
Unemployment
$42.2B
Provincial GDP (CAD)
46,300
Total Employment
17%
Bachelor's+
25% national
Community Data / Canada / Newfoundland and Labrador / West Coast-Northern Peninsula-Labrador

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$74,153
Poverty Rate (LIM-AT)
15.1%
Low Income Measure, after tax · Newfoundland and Labrador 2024 · Canada: 12.5%
Median Income Comparison (CAD)
West Coast-Northern Peninsula-Labrador$74,153
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
105,862
Population
52,927
Total Dwellings
Total Employment
46,300
Unemployment Rate StatCan LFS 2024 annual
11.2% 1.6 pts YoY
Industry Sectors
10
Age Distribution
0-14: 12.8% (13,603 residents) 15-54: 44.9% (47,563 residents) 55-64 (near retirement): 16.1% (17,043 residents) 65+: 26.1% (27,653 residents) 49.1 Avg Age
0-14: 13,603
15-54: 47,563
55-64: 17,043
65+: 27,653
Visible Minority Composition
Filipino 0.9%
South Asian 0.7%
Black 0.3%
Multiple visible minorities 0.1%
Southeast Asian 0.1%
Latin American 0.1%
Not a visible minority(complement) 97.5%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
31.6% identify as Indigenous
First Nations 19.1%
Métis 4.4%
Indigenous responses, n.i.e. 1.9%
Multiple Indigenous responses 0.5%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
West Coast-Northern Peninsula-Labrador's median household income sits 12% below the Canadian national median across 105,862 residents with a senior-skewed age structure (65+: 26.1%, 0-14: 12.8%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income gap: Households earn meaningfully less than the Canadian median, affecting consumer market depth.
  • Aging population: Seniors (65+) outnumber youth (0-14); succession and senior-services demand.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Newfoundland and Labrador province-wide (ages 25-64)
92%
High School+
Canada: 93%
1.0 pts
17%
Bachelor's+
Canada: 25%
8.0 pts
10%
Graduate+
Canada: 14%
4.0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$42.2B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
46,300
Total Employment
$74,153
Median Income
46,300
Total Employment
Source: StatCan Labour Force Survey
$74,153
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Health care and social assistance		 9,000 22%
2Wholesale and retail trade		 7,300 17.8%
3Forestry, fishing, mining, quarrying, oil and gas		 6,000 14.7%
4Educational services		 3,700 9%
5Public administration		 3,400 8.3%
6Construction		 3,200 7.8%
7Accommodation and food services		 2,600 6.4%
8Transportation and warehousing		 2,200 5.4%
9Manufacturing		 1,900 4.6%
10Other services (except public administration)		 1,600 3.9%
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Key Takeaways
  • Largest sector: Health care and social assistance employs 9,000 workers (22% of the tracked sectors).
  • Diversified base: Top 5 sectors are Health care and social assistance, Wholesale and retail trade, Forestry, fishing, mining, quarrying, oil and gas, Educational services, and Public administration.
Source: Statistics Canada Labour Force Survey.

West Coast-Northern Peninsula-Labrador's Top Sectors by Workforce Share

Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
15.3%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $947 average 2BR rent × 12 / $74,153 household income.
Bachelor
$562/mo
1 Bedroom
$698/mo
2 Bedroom
$947/mo
3+ Bedroom
$1,071/mo
30% of monthly median household income (~$1,854/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
1.6%
CMHC Vacancy Rate (apartment structures of 6+ units)
Tight rental market, below the 3% balanced-market benchmark.
Total Dwellings
52,927
Avg 2BR Rent
$947/mo
Vacancy Rate
1.6%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 15.3% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
  • Tight market: 1.6% vacancy rate signals constrained supply; rent pressure likely.
Source: CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where West Coast-Northern Peninsula-Labrador over- or under-indexes vs. the Canadian national average

Economic-region employment basis: NAICS supersector Location Quotients from Statistics Canada Labour Force Survey (Table 14-10-0466), computed vs. the national employment share. The spider chart plots 9 broad supersectors for cross-region comparability; the ranked list shows every concentrated sector, including resource industries not among the chart's fixed axes.

Concentrated Industries
Source: Statistics Canada Table 14-10-0466 · NAICS supersector employment (Labour Force Survey), LQ computed vs. the national employment share.
Forestry, fishing, mining, quarrying, oil and gas
2.05x
6,000
Key Takeaways
  • Top specialization: Forestry, fishing, mining, quarrying, oil and gas concentrates at 2.05x the national norm.
Source: StatCan Labour Force Survey (Table 14-10-0466), NAICS supersector employment.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
64,606
Working Age (15-64)
Employment rate: 72% of working-age population (15-64) 72% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
46,300
Working Age Pop
64,606
Youth (0-14)
13,603
Seniors (65+)
27,653

Dependency & Aging

Source: StatCan population estimates
26%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
49:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
26.4%
55-64 of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
54.3%
Sales & Service
22.8%
Trades / Transport
16.7%
Natural Resources
3.6%
Manufacturing
2.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 244,800 employed workers across Newfoundland and Labrador. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 6.5 min below national avg
17.2 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
8%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 64,606 residents aged 15-64 (61% of population) form the labour pool.
  • Employment rate: 72% of working-age residents are employed (46,300 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
  • Succession risk is real: 26.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
Source: Statistics Canada Census 2021 + Labour Force Survey.

AI Insights

AI-assisted analysis, drawn from 14 Canadian data sources

Sample AI Insight

West Coast-Northern Peninsula-Labrador's industrial base is anchored by Health care and social assistance with 9,000 workers, followed by Wholesale and retail trade and Forestry, fishing, mining, quarrying, oil and gas. The region skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Illustrative example

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Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021

Frequently Asked Questions

Key economic and demographic figures for West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador, from Statistics Canada.

What is the population of West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador?

105,862 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador?

$74,153 (Statistics Canada, Census 2021).

What is the unemployment rate in West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador?

11.2% (Statistics Canada, Labour Force Survey, Table 14-10-0393).