ExecutivePulse
Official Canadian Data

Moncton-Richibucto, New Brunswick

Economic region · Population 271,885
18 Sources Updated September 02, 2026
271,885
Population
$70,000
Median Income (CAD) · NB provincial
$84,000 national
5.5%
Unemployment
$48.3B
Provincial GDP (CAD)
136,100
Total Employment
30%
Bachelor's+ · NB provincial
39% national

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$70,000
Poverty Rate (LIM-AT)
15.6%
Low Income Measure, after tax · New Brunswick 2024 · Canada: 12.5%
Median Income Comparison (CAD)
New Brunswick$70,000
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
271,885
Population (2025 estimate)
366,146
Total Dwellings (2021 Census, NB provincial)
Total Employment
136,100
Unemployment Rate StatCan LFS 2024 annual
5.5% 0.5 pts YoY
Avg Annual Wage New Brunswick (provincial), SEPH 2025
$61,811 CAD
Industry Sectors
10
Age Distribution
0-14: 14.6% (39,617 residents) 15-54: 52.4% (142,588 residents) 55-64 (near retirement): 12.3% (33,371 residents) 65+: 20.7% (56,309 residents) 42.0 Avg Age
0-14: 39,617
15-54: 142,588
55-64: 33,371
65+: 56,309
Visible Minority Composition
Black 2.6%
South Asian 1.6%
Filipino 1.1%
Arab 0.8%
Latin American 0.5%
Korean 0.4%
Not a visible minority(complement) 91.6%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
4% identify as Indigenous
First Nations 2.4%
Métis 1.4%
Indigenous responses, n.i.e. 0.1%
Inuit 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
New Brunswick's median household income sits 17% below the Canadian national median across 271,885 residents with a senior-skewed age structure (65+: 20.7%, 0-14: 14.6%). New Brunswick has 366,146 total dwellings and has experienced a population change of 3.8% since the previous census.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income gap: Households earn meaningfully less than the Canadian median, affecting consumer market depth.
  • Aging population: Seniors (65+) outnumber youth (0-14); succession and senior-services demand.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · New Brunswick province-wide (ages 25-64) · Reference year 2025
92%
High School+
Canada: 93%
1.0 pts
30%
Bachelor's+
Canada: 39%
9.0 pts
10%
Graduate+
Canada: 14%
4.0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$48.3B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
136,100
Total Employment
$61,811
Avg Wage (CAD) · provincial
$70,000
Median Income (NB prov.)
136,100
Total Employment
Source: StatCan Labour Force Survey
$61,811
Average Annual Wage (CAD) · New Brunswick (provincial)
Source: Statistics Canada · Survey of Employment, Payrolls and Hours (14-10-0223), 2025. Payroll employees only. Published for provinces and territories; StatCan publishes no economic-region earnings.

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
Top industries by employment in Moncton-Richibucto.
IndustryEmploymentShare of Top Sectors
1Wholesale and retail trade
21,200 17.7%
2Health care and social assistance
19,100 16%
3Public administration
13,500 11.3%
4Construction
11,800 9.9%
5Manufacturing
11,400 9.5%
6Educational services
11,200 9.4%
7Finance, insurance, real estate, rental and leasing
9,400 7.9%
8Professional, scientific and technical services
7,500 6.3%
9Accommodation and food services
7,500 6.3%
10Transportation and warehousing
6,900 5.8%
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Key Takeaways
  • Largest sector: Wholesale and retail trade employs 21,200 workers (17.7% of the tracked sectors).
  • tracked sectors", which claimed a regional, sector-weighted figure. It is neither: it is the SEPH all-industries aggregate for the parent province. ##}}
  • Average wage: $61,811 CAD for payroll employees across New Brunswick in 2025. StatCan publishes these earnings for provinces and territories only, so the provincial figure stands in for the region.
  • Diversified base: Top 5 sectors are Wholesale and retail trade, Health care and social assistance, Public administration, Construction, and Manufacturing.
Source: Statistics Canada Labour Force Survey.

Moncton-Richibucto's Top Sectors by Workforce Share

Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

24.9%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,452 average 2BR rent × 12 / $70,000 household income.
Bachelor
$1,028/mo
1 Bedroom
$1,164/mo
2 Bedroom
$1,452/mo
3+ Bedroom
$1,607/mo
30% of monthly median household income (~$1,750/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
3.7%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings New Brunswick (provincial)
366,146
Avg 2BR Rent
$1,452/mo
Median Home Value New Brunswick (provincial)
$180,000
Vacancy Rate
3.7%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 24.9% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Source: CMHC RMS rent data and StatCan median household income.

Broadband & Connectivity

Innovation, Science and Economic Development Canada (ISED)

Broadband Coverage

Source: ISED National Broadband Data · share of locations with 50/10 Mbps available · New Brunswick province-wide
73% Coverage
Moderate broadband coverage across New Brunswick, some underserved areas. Statistics on 50/10 Mbps availability are published for locations without a breakdown below the province, so this is the province-wide share and not this region's own.

Industry Concentration

Location Quotient: industries where Moncton-Richibucto over- or under-indexes vs. the Canadian national average

Economic-region employment basis: NAICS supersector Location Quotients from Statistics Canada Labour Force Survey (Table 14-10-0466), computed vs. the national employment share. The spider chart plots 9 broad supersectors for cross-region comparability; the ranked list shows every concentrated sector, including resource industries not among the chart's fixed axes.

Concentrated Industries
Source: Statistics Canada Table 14-10-0466 · NAICS supersector employment (Labour Force Survey), LQ computed vs. the national employment share.
Public administration
1.67x
13,500
Key Takeaways
  • Top specialization: Public administration concentrates at 1.67x the national norm.
Source: StatCan Labour Force Survey (Table 14-10-0466), NAICS supersector employment.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
175,959
Working Age (15-64)
Employment rate: 77% of working-age population (15-64) 77% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
136,100
Avg Annual Wage New Brunswick (provincial), SEPH 2025
$61,811 CAD
Working Age Pop
175,959
Youth (0-14)
39,617
Seniors (65+)
56,309

Dependency & Aging

Source: StatCan population estimates
21%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
70:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
19%
55-64 of working-age (15-64)

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
55.1%
Sales & Service
22.2%
Trades / Transport
16.2%
Natural Resources
2.3%
Manufacturing
4.1%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 405,200 employed workers across New Brunswick. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0458
Mean Commute 5.7 min below national avg
18.0 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0456
Worked At Home vs 24.3% national
19.4%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".

Local Institutions

Source: Statistics Canada · Table 37-10-0277 · Postsecondary Enrolments
Named post-secondary institutions
Total students enrolled in the 2023/2024 academic year (StatCan Table 37-10-0277).
Mount Allison University · Sackville 2,397students
Enrolment figures from Statistics Canada Table 37-10-0277 (2023/2024 academic year). Coverage limited to institutions in the ExecutivePulse crosswalk; smaller community colleges may not be listed.
Key Takeaways
  • Working-age base: 175,959 residents aged 15-64 (64.7% of population) form the labour pool.
  • Employment rate: 77% of working-age residents are employed (136,100 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
Source: Statistics Canada Census 2021 + Labour Force Survey.

AI Insights

Sample output. Pulse AI analysis draws on 18 Canadian data sources.

Sample AI Insight

Moncton-Richibucto's industrial base is anchored by Wholesale and retail trade with 21,200 workers, followed by Health care and social assistance and Public administration. The region skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Illustrative example

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Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan SEPH Average Weekly Earnings (14-10-0223, provincial)2025
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021
StatCan Population and Dwelling Counts (98-10-0001, provincial)2021

Frequently Asked Questions

Key economic and demographic figures for Moncton-Richibucto, New Brunswick, from Statistics Canada.

What is the population of Moncton-Richibucto, New Brunswick?

271,885 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in Moncton-Richibucto, New Brunswick?

$70,000 (Statistics Canada, Census 2021, New Brunswick provincial).

What is the unemployment rate in Moncton-Richibucto, New Brunswick?

5.5% (Statistics Canada, Labour Force Survey, Table 14-10-0393).