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Official Canadian Data

Winnipeg, Manitoba

Economic region · Population 855,628
15 Sources Updated July 13, 2026
855,628
Population
$80,000
Median Income (CAD)
$84,000 national
5.7%
Unemployment
$96.1B
Provincial GDP (CAD)
460,400
Total Employment
24%
Bachelor's+
25% national
Community Data / Canada / Manitoba / Winnipeg

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$80,000
Poverty Rate (LIM-AT)
15.3%
Low Income Measure, after tax · Manitoba 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Winnipeg$80,000
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
855,628
Population
316,807
Total Dwellings
Total Employment
460,400
Unemployment Rate StatCan LFS 2024 annual
5.7% +0.7 pts YoY
Industry Sectors
10
Age Distribution
0-14: 15.3% (130,535 residents) 15-54: 57.1% (488,683 residents) 55-64 (near retirement): 10.8% (92,384 residents) 65+: 16.8% (144,026 residents) 37.8 Avg Age
0-14: 130,535
15-54: 488,683
55-64: 92,384
65+: 144,026
Visible Minority Composition
Filipino 11.3%
South Asian 8.4%
Black 5.4%
Chinese 3.1%
Southeast Asian 1.4%
Latin American 1.2%
Not a visible minority(complement) 65.7%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
12.3% identify as Indigenous
Métis 6.5%
First Nations 5.4%
Multiple Indigenous responses 0.2%
Indigenous responses, n.i.e. 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Winnipeg's median household income sits 5% below the Canadian national median across 855,628 residents with a senior-skewed age structure (65+: 16.8%, 0-14: 15.3%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income near the national median: Median household income tracks the Canadian median, indicating a broad-based consumer market.
  • Aging population: Seniors (65+) outnumber youth (0-14); succession and senior-services demand.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Manitoba province-wide (ages 25-64)
92%
High School+
Canada: 93%
1.0 pts
24%
Bachelor's+
Canada: 25%
1.0 pts
11%
Graduate+
Canada: 14%
3.0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$96.1B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
460,400
Total Employment
$80,000
Median Income
460,400
Total Employment
Source: StatCan Labour Force Survey
$80,000
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Health care and social assistance		 81,200 20%
2Wholesale and retail trade		 62,000 15.2%
3Manufacturing		 44,800 11%
4Educational services		 38,600 9.5%
5Finance, insurance, real estate, rental and leasing		 34,100 8.4%
6Construction		 30,500 7.5%
7Transportation and warehousing		 29,500 7.3%
8Professional, scientific and technical services		 29,200 7.2%
9Accommodation and food services		 29,000 7.1%
10Public administration		 27,800 6.8%
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Key Takeaways
  • Largest sector: Health care and social assistance employs 81,200 workers (20% of the tracked sectors).
  • Diversified base: Top 5 sectors are Health care and social assistance, Wholesale and retail trade, Manufacturing, Educational services, and Finance, insurance, real estate, rental and leasing.
Source: Statistics Canada Labour Force Survey.

Winnipeg's Top Sectors by Workforce Share

Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
23.6%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,570 average 2BR rent × 12 / $80,000 household income.
Bachelor
$914/mo
1 Bedroom
$1,232/mo
2 Bedroom
$1,570/mo
3+ Bedroom
$1,849/mo
30% of monthly median household income (~$2,000/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
2.8%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings
316,807
Avg 2BR Rent
$1,570/mo
Vacancy Rate
2.8%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 23.6% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Source: CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where Winnipeg over- or under-indexes vs. the Canadian national average

Economic-region employment basis: NAICS supersector Location Quotients from Statistics Canada Labour Force Survey (Table 14-10-0466), computed vs. the national employment share. The spider chart plots 9 broad supersectors for cross-region comparability; the ranked list shows every concentrated sector, including resource industries not among the chart's fixed axes.

Concentrated Industries
Source: Statistics Canada Table 14-10-0466 · NAICS supersector employment (Labour Force Survey), LQ computed vs. the national employment share.
Manufacturing
2.69x
44,800
Finance, insurance, real estate, rental and leasing
2.38x
34,100
Key Takeaways
  • Top specialization: Manufacturing concentrates at 2.69x the national norm.
Source: StatCan Labour Force Survey (Table 14-10-0466), NAICS supersector employment.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
581,067
Working Age (15-64)
Employment rate: 79% of working-age population (15-64) 79% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
460,400
Working Age Pop
581,067
Youth (0-14)
130,535
Seniors (65+)
144,026

Dependency & Aging

Source: StatCan population estimates
17%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
91:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
15.9%
55-64 of working-age (15-64)

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
55.1%
Sales & Service
20.9%
Trades / Transport
17%
Natural Resources
1.7%
Manufacturing
5.2%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 736,200 employed workers across Manitoba. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 0.6 min below national avg
23.1 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
11%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".

Local Institutions

Source: Statistics Canada · Table 37-10-0277 · Postsecondary Enrolments
Named post-secondary institutions
Total students enrolled in the 2023/2024 academic year (StatCan Table 37-10-0277).
University of Manitoba · Winnipeg 31,800students
University of Winnipeg · Winnipeg 10,281students
Enrolment figures from Statistics Canada Table 37-10-0277 (2023/2024 academic year). Coverage limited to institutions in the ExecutivePulse crosswalk; smaller community colleges may not be listed.
Key Takeaways
  • Working-age base: 581,067 residents aged 15-64 (67.9% of population) form the labour pool.
  • Employment rate: 79% of working-age residents are employed (460,400 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
Source: Statistics Canada Census 2021 + Labour Force Survey.

AI Insights

AI-assisted analysis, drawn from 15 Canadian data sources

Sample AI Insight

Winnipeg's industrial base is anchored by Health care and social assistance with 81,200 workers, followed by Wholesale and retail trade and Manufacturing. The region skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Illustrative example

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Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021

Frequently Asked Questions

Key economic and demographic figures for Winnipeg, Manitoba, from Statistics Canada.

What is the population of Winnipeg, Manitoba?

855,628 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in Winnipeg, Manitoba?

$80,000 (Statistics Canada, Census 2021).

What is the unemployment rate in Winnipeg, Manitoba?

5.7% (Statistics Canada, Labour Force Survey, Table 14-10-0393).