ExecutivePulse
Schedule a Demo
Official Canadian Data

Southeast, Manitoba

Economic region · Population 145,963
14 Sources Updated July 13, 2026
145,963
Population
$86,664
Median Income (CAD)
$84,000 national
4.2%
Unemployment
$96.1B
Provincial GDP (CAD)
75,200
Total Employment
24%
Bachelor's+
25% national
Community Data / Canada / Manitoba / Southeast

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$86,664
Poverty Rate (LIM-AT)
15.3%
Low Income Measure, after tax · Manitoba 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Southeast$86,664
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
145,963
Population
57,557
Total Dwellings
Total Employment
75,200
Unemployment Rate StatCan LFS 2024 annual
4.2% +0.3 pts YoY
Industry Sectors
10
Age Distribution
0-14: 20.6% (29,999 residents) 15-54: 50.3% (73,419 residents) 55-64 (near retirement): 11.8% (17,168 residents) 65+: 17.4% (25,377 residents) 37.8 Avg Age
0-14: 29,999
15-54: 73,419
55-64: 17,168
65+: 25,377
Visible Minority Composition
Filipino 1.8%
Black 1%
South Asian 0.8%
Latin American 0.4%
Visible minority, n.i.e. 0.2%
Multiple visible minorities 0.2%
Not a visible minority(complement) 95.1%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
15.8% identify as Indigenous
Métis 11.7%
First Nations 3.8%
Multiple Indigenous responses 0.2%
Indigenous responses, n.i.e. 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Southeast's median household income sits 3% above the Canadian national median across 145,963 residents with a working-age-skewed age structure (65+: 17.4%, 0-14: 20.6%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income near the national median: Median household income tracks the Canadian median, indicating a broad-based consumer market.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Manitoba province-wide (ages 25-64)
92%
High School+
Canada: 93%
1.0 pts
24%
Bachelor's+
Canada: 25%
1.0 pts
11%
Graduate+
Canada: 14%
3.0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$96.1B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
75,200
Total Employment
$86,664
Median Income
75,200
Total Employment
Source: StatCan Labour Force Survey
$86,664
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Construction		 10,100 15.8%
2Health care and social assistance		 9,300 14.6%
3Wholesale and retail trade		 8,200 12.8%
4Manufacturing		 7,000 11%
5Educational services		 6,500 10.2%
6Transportation and warehousing		 5,700 8.9%
7Public administration		 4,700 7.4%
8Other services (except public administration)		 4,200 6.6%
9Finance, insurance, real estate, rental and leasing		 4,100 6.4%
10Professional, scientific and technical services		 4,100 6.4%
Seeing a change here?

EP customers get year-over-year deltas, WARN-equivalent layoff alerts, and federal/provincial filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends
Track industry shifts with AI

ExecutivePulse monitors labour market changes, investment announcements, and industry trends for your top employers.

Learn More
Key Takeaways
  • Largest sector: Construction employs 10,100 workers (15.8% of the tracked sectors).
  • Diversified base: Top 5 sectors are Construction, Health care and social assistance, Wholesale and retail trade, Manufacturing, and Educational services.
Source: Statistics Canada Labour Force Survey.

Southeast's Top Sectors by Workforce Share

Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
13.7%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $991 average 2BR rent × 12 / $86,664 household income.
Bachelor
$792/mo
1 Bedroom
$944/mo
2 Bedroom
$991/mo
3+ Bedroom
$1,402/mo
30% of monthly median household income (~$2,167/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
2.8%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings
57,557
Avg 2BR Rent
$991/mo
Vacancy Rate
2.8%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 13.7% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Source: CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where Southeast over- or under-indexes vs. the Canadian national average

Economic-region employment basis: NAICS supersector Location Quotients from Statistics Canada Labour Force Survey (Table 14-10-0466), computed vs. the national employment share. The spider chart plots 9 broad supersectors for cross-region comparability; the ranked list shows every concentrated sector, including resource industries not among the chart's fixed axes.

Concentrated Industries
Source: Statistics Canada Table 14-10-0466 · NAICS supersector employment (Labour Force Survey), LQ computed vs. the national employment share.
Manufacturing
2.57x
7,000
Construction
1.78x
10,100
Finance, insurance, real estate, rental and leasing
1.76x
4,100
Transportation and warehousing
1.68x
5,700
Key Takeaways
  • Top specialization: Manufacturing concentrates at 2.57x the national norm.
  • Cluster depth: 4 sectors register LQ >= 1.5, suggesting an interconnected industrial base rather than reliance on a single sector.
Source: StatCan Labour Force Survey (Table 14-10-0466), NAICS supersector employment.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
90,587
Working Age (15-64)
Employment rate: 83% of working-age population (15-64) 83% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
75,200
Working Age Pop
90,587
Youth (0-14)
29,999
Seniors (65+)
25,377

Dependency & Aging

Source: StatCan population estimates
17%
Seniors (65+) Share
Youth / Senior Ratio
118:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
19%
55-64 of working-age (15-64)

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
55.1%
Sales & Service
20.9%
Trades / Transport
17%
Natural Resources
1.7%
Manufacturing
5.2%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 736,200 employed workers across Manitoba. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 5.6 min below national avg
18.1 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
13.6%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 90,587 residents aged 15-64 (62.1% of population) form the labour pool.
  • Employment rate: 83% of working-age residents are employed (75,200 workers).
Source: Statistics Canada Census 2021 + Labour Force Survey.

AI Insights

AI-assisted analysis, drawn from 14 Canadian data sources

Sample AI Insight

Southeast's industrial base is anchored by Construction with 10,100 workers, followed by Health care and social assistance and Wholesale and retail trade.

Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021

Frequently Asked Questions

Key economic and demographic figures for Southeast, Manitoba, from Statistics Canada.

What is the population of Southeast, Manitoba?

145,963 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in Southeast, Manitoba?

$86,664 (Statistics Canada, Census 2021).

What is the unemployment rate in Southeast, Manitoba?

4.2% (Statistics Canada, Labour Force Survey, Table 14-10-0393).