ExecutivePulse
Official Canadian Data

South Central, Manitoba

Economic region · Population 75,878
16 Sources Updated September 02, 2026
75,878
Population
$79,500
Median Income (CAD) · MB provincial
$84,000 national
5.4%
Unemployment · MB provincial
$96.1B
Provincial GDP (CAD)
35%
Bachelor's+ · MB provincial
39% national

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$79,500
Poverty Rate (LIM-AT)
15.3%
Low Income Measure, after tax · Manitoba 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Manitoba$79,500
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
75,878
Population (2025 estimate)
571,528
Total Dwellings (2021 Census, MB provincial)
Unemployment Rate StatCan LFS 2024 annual · Manitoba province-wide
5.4% +0.6 pts YoY
Avg Annual Wage Manitoba (provincial), SEPH 2025
$61,008 CAD
Age Distribution
0-14: 23% (17,488 residents) 15-54: 50.7% (38,493 residents) 55-64 (near retirement): 10% (7,594 residents) 65+: 16.2% (12,303 residents) 35.0 Avg Age
0-14: 17,488
15-54: 38,493
55-64: 7,594
65+: 12,303
Visible Minority Composition
Filipino 2.3%
South Asian 0.9%
Latin American 0.8%
Black 0.7%
Arab 0.4%
Chinese 0.2%
Not a visible minority(complement) 94.1%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
4.5% identify as Indigenous
Métis 2.7%
First Nations 1.6%
Multiple Indigenous responses 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Manitoba's median household income sits 5% below the Canadian national median across 75,878 residents with a working-age-skewed age structure (65+: 16.2%, 0-14: 23%). Manitoba has 571,528 total dwellings and has experienced a population change of 5% since the previous census.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income near the national median: Median household income tracks the Canadian median, indicating a broad-based consumer market.
  • Young population: Youth (0-14) materially exceed seniors (65+), workforce pipeline asset.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Manitoba province-wide (ages 25-64) · Reference year 2025
92%
High School+
Canada: 93%
1.0 pts
35%
Bachelor's+
Canada: 39%
4.0 pts
11%
Graduate+
Canada: 14%
3.0 pts

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

19.0%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,257 average 2BR rent × 12 / $79,500 household income.
Bachelor
$656/mo
1 Bedroom
$829/mo
2 Bedroom
$1,257/mo
3+ Bedroom
$1,359/mo
30% of monthly median household income (~$1,988/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 · CMHC Rental Market Survey
2.8%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings Manitoba (provincial)
571,528
Avg 2BR Rent
$1,257/mo
Median Home Value Manitoba (provincial)
$304,000
Vacancy Rate
2.8%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 19.0% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Source: CMHC RMS rent data and StatCan median household income.

Broadband & Connectivity

Innovation, Science and Economic Development Canada (ISED)

Broadband Coverage

Source: ISED National Broadband Data · share of locations with 50/10 Mbps available · Manitoba province-wide
77% Coverage
Moderate broadband coverage across Manitoba, some underserved areas. Statistics on 50/10 Mbps availability are published for locations without a breakdown below the province, so this is the province-wide share and not this region's own.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
46,087
Working Age (15-64)

Labour Summary

Source: StatCan LFS + Population Estimates
Avg Annual Wage Manitoba (provincial), SEPH 2025
$61,008 CAD
Working Age Pop
46,087
Youth (0-14)
17,488
Seniors (65+)
12,303

Dependency & Aging

Source: StatCan population estimates
16%
Seniors (65+) Share
Youth / Senior Ratio
142:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
16.5%
55-64 of working-age (15-64)

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
55.1%
Sales & Service
20.9%
Trades / Transport
17%
Natural Resources
1.7%
Manufacturing
5.2%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 736,200 employed workers across Manitoba. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0458
Mean Commute 8.4 min below national avg
15.3 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0456
Worked At Home vs 24.3% national
13.8%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 46,087 residents aged 15-64 (60.7% of population) form the labour pool.
  • Pipeline strength: Youth (0-14) materially exceed seniors (65+); long-term workforce supply is a structural asset.
Source: Statistics Canada Census 2021 + Labour Force Survey.

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Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan SEPH Average Weekly Earnings (14-10-0223, provincial)2025
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021
StatCan Population and Dwelling Counts (98-10-0001, provincial)2021

Frequently Asked Questions

Key economic and demographic figures for South Central, Manitoba, from Statistics Canada.

What is the population of South Central, Manitoba?

75,878 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in South Central, Manitoba?

$79,500 (Statistics Canada, Census 2021, Manitoba provincial).

What is the unemployment rate in South Central, Manitoba?

Statistics Canada does not publish an unemployment rate for South Central on its own, reporting it only combined with a neighbouring region. The Manitoba province-wide rate is 5.4% (Statistics Canada, Labour Force Survey, Table 14-10-0393, Manitoba provincial).